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About this lesson
Press releases are an essential element of any public relations and marketing strategy. A press release can get your company, product or service publicity in print or online media, and even TV or radio.
Exercise files
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Welcome to Press Releases60.2 KB Welcome to Press Releases - Solution
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Quick reference
Welcome to Press Releases
Press releases are an essential element of any public relations and marketing strategy. A press release can get your company, product or service publicity in print or online media, and even TV or radio.
When to use
When you want to inform the public and media of noteworthy news about your company, product, or service.
Instructions
At a glance, a press release may seem fairly easy. After all, how hard can it be to write a short document about your awesome product or company? In reality, it’s not that simple. Four characteristics contribute to making a press release tricky:
- A press release needs extensive brainstorming and thought
- It requires clever and articulate wording
- It should be edited by at least three different people
- Ideal timing of publication
There are several advantages to writing a good press release:
- Increased sales
- Improved reputation and brand visibility
- Grow your target audience, readers and buyers
You can increase your chances of getting your press releases published by:
- Networking with journalists both online and offline
- Providing journalists the right information to make their jobs easier
In this course you will learn how to write a winning press release, establish relationships with journalists, and get it published.
Login to download- 00:05 Welcome to Successful Press Releases.
- 00:08 My name is Adriaan Brits and I'm a marketing consultant and entrepreneur.
- 00:12 After seeing businesses wasting so much money and
- 00:15 effort on press releases that fail to produce the desired outcome.
- 00:19 I decided to create this course to share with you some insider tips
- 00:23 on how to create awesome press releases with an extraordinary high success rate.
- 00:28 Let me walk you through what you're about to learn.
- 00:33 I'm literally going to open up the nuclear arsenal of successful marketing agencies.
- 00:38 So that you'll know exactly how and where to distribute killer press releases.
- 00:44 You are going to learn everything you need to know to write a great press release and
- 00:47 then what a press release is and how it works.
- 00:50 The course also covers how to identify and
- 00:54 reach your target audience and even digital audiences.
- 00:58 We'll also look into the do's and don'ts of press releases and why and
- 01:02 how press releases benefit your company.
- 01:05 We're gonna learn so much more.
- 01:07 So the question is, what then is the tricky part of press releases?
- 01:14 Press releases are an essential element of any public relations strategy.
- 01:20 A press release can get your company publicity in print or
- 01:23 online media and even television and radio.
- 01:27 The problem is that press releases seem fairly easy at a glance.
- 01:31 After all, how hard can it be to write a short document about
- 01:35 your awesome product or company?
- 01:38 But the reality is not that simple.
- 01:40 There are four characteristics that can make a press release a little bit tricky.
- 01:46 First of all, the press release needs extensive brainstorming and thought.
- 01:51 Secondly it requires some clever and articulate wording.
- 01:55 Thirdly, it should be edited by at least three different people.
- 01:59 Also we've gotta think about the ideal timing of the publication.
- 02:04 But there are a couple of advantages to writing a good press release and
- 02:09 that's what we want to get to.
- 02:11 The advantages of a good press release, if it's done well and correctly.
- 02:15 Two things we're going to experience as immediate advantages would be increased
- 02:21 sales and improved reputation that will of course support our company's success.
- 02:28 This is why my team and
- 02:30 I have put together an extensive course on press releases.
- 02:33 We want to help you and
- 02:34 your company to grow your target audience, your readers, and your buyers.
- 02:39 So what else are we going to learn throughout the course then?
- 02:42 I'm going to show you how to write a press release that journalists would
- 02:47 actually wanna read and publish.
- 02:49 And by following my tips and advice you will increase the chances of journalists
- 02:54 being intrigued by your press release title and
- 02:57 the professionalism of your release.
- 03:00 And this efficient information that you've carefully and skillfully added
- 03:05 to your press release in hopes of making the lives of journalists easier.
- 03:10 I'm also going to give you some tips on how to network with journalists and
- 03:15 how to enhance those relationships.
- 03:18 Remember, a large part of cultivating this relationship
- 03:22 can actually be done online from the comfort of your own home or office.
- 03:26 However, I do encourage you to set up meetings,
- 03:29 lunches and other get togethers with journalists.
- 03:33 So what is it that we're going to need to get started with this course?
- 03:39 You're just gonna need a cup of coffee or tea,
- 03:41 a pair of headphones, tablet or computer.
- 03:44 And it would be great if you want to take some notes with a pen and a notepad.
- 03:48 And that's all you need.
- 03:49 So if you're ready, let's get started and I hope you're going to enjoy this course.
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