Welcome to Press Releases

Quick reference

• 00:05 Welcome to Successful Press Releases.
• 00:08 My name is Adriaan Brits and I'm a marketing consultant and entrepreneur.
• 00:12 After seeing businesses wasting so much money and
• 00:15 effort on press releases that fail to produce the desired outcome.
• 00:19 I decided to create this course to share with you some insider tips
• 00:23 on how to create awesome press releases with an extraordinary high success rate.
• 00:28 Let me walk you through what you're about to learn.
• 00:33 I'm literally going to open up the nuclear arsenal of successful marketing agencies.
• 00:38 So that you'll know exactly how and where to distribute killer press releases.
• 00:44 You are going to learn everything you need to know to write a great press release and
• 00:47 then what a press release is and how it works.
• 00:50 The course also covers how to identify and
• 00:54 reach your target audience and even digital audiences.
• 00:58 We'll also look into the do's and don'ts of press releases and why and
• 01:02 how press releases benefit your company.
• 01:05 We're gonna learn so much more.
• 01:07 So the question is, what then is the tricky part of press releases?
• 01:14 Press releases are an essential element of any public relations strategy.
• 01:20 A press release can get your company publicity in print or
• 01:23 online media and even television and radio.
• 01:27 The problem is that press releases seem fairly easy at a glance.
• 01:31 After all, how hard can it be to write a short document about
• 01:35 your awesome product or company?
• 01:38 But the reality is not that simple.
• 01:40 There are four characteristics that can make a press release a little bit tricky.
• 01:46 First of all, the press release needs extensive brainstorming and thought.
• 01:51 Secondly it requires some clever and articulate wording.
• 01:55 Thirdly, it should be edited by at least three different people.
• 01:59 Also we've gotta think about the ideal timing of the publication.
• 02:04 But there are a couple of advantages to writing a good press release and
• 02:09 that's what we want to get to.
• 02:11 The advantages of a good press release, if it's done well and correctly.
• 02:15 Two things we're going to experience as immediate advantages would be increased
• 02:21 sales and improved reputation that will of course support our company's success.
• 02:28 This is why my team and
• 02:30 I have put together an extensive course on press releases.
• 02:33 We want to help you and
• 02:34 your company to grow your target audience, your readers, and your buyers.
• 02:39 So what else are we going to learn throughout the course then?
• 02:42 I'm going to show you how to write a press release that journalists would
• 02:47 actually wanna read and publish.
• 02:49 And by following my tips and advice you will increase the chances of journalists
• 02:54 being intrigued by your press release title and
• 02:57 the professionalism of your release.
• 03:00 And this efficient information that you've carefully and skillfully added
• 03:05 to your press release in hopes of making the lives of journalists easier.
• 03:10 I'm also going to give you some tips on how to network with journalists and
• 03:15 how to enhance those relationships.
• 03:18 Remember, a large part of cultivating this relationship
• 03:22 can actually be done online from the comfort of your own home or office.
• 03:26 However, I do encourage you to set up meetings,
• 03:29 lunches and other get togethers with journalists.
• 03:33 So what is it that we're going to need to get started with this course?
• 03:39 You're just gonna need a cup of coffee or tea,
• 03:41 a pair of headphones, tablet or computer.
• 03:44 And it would be great if you want to take some notes with a pen and a notepad.
• 03:48 And that's all you need.
• 03:49 So if you're ready, let's get started and I hope you're going to enjoy this course.

Lesson notes are only available for subscribers.