Focus video player for keyboard shortcuts
Auto
  • 720p
  • 540p
  • 360p
1.00x
  • 0.50x
  • 0.75x
  • 1.00x
  • 1.25x
  • 1.50x
  • 1.75x
  • 2.00x
cc

We hope you enjoyed this lesson.

Get the Press Releases course for more great video tutorials.

Start free trial

Cool lesson, huh? Share it with your friends

About this lesson

The regular publication of press releases can bring many benefits to your company, financially and in terms of its reputation and popularity.

Quick reference

Grow Your Company with Press Releases

The regular publication of press releases can bring many benefits to your company, financially and in terms of its reputation and popularity.

When to use

Use press releases when you have a limited marketing budget, to increase sales, to boost web traffic, to go viral and to reach an international audience.

Instructions

  • Make your press releases cost effective: someone in your company or PR Department can write them at no extra cost. You can further reduce costs by sticking to the publication guidelines and getting it right the first time round; distribution costs can be kept low by selecting only those media relevant to your industry and that have access to your target audience.
  • Boost sales and increase your customer base by using your press releases to describe new products or inform your audience about product launches.
  • Use press releases to get more traffic to your website through linking on other blogs and social media.
  • Aim for your press releases to go viral and be shared on other people’s websites, thus increasing your reach.
  • Use the worldwide web to allow your press releases to reach an international audience opening up potential for the expansion of your business abroad and speeding up the growth of the reputation of your business.
Login to download
  • 00:05 In this lesson, I'd like to talk you through how exactly your company can
  • 00:10 grow as a result of press releases.
  • 00:12 There are really many benefits of using press releases.
  • 00:18 Firstly, I would say that the press releases can be quite cost effective.
  • 00:23 Compared to advertising, press releases are actually free or
  • 00:28 much cheaper then as a form of advertising.
  • 00:31 So really this is going to reduce your advertising role,
  • 00:35 especially if you're currently engaged in more expensive methods of advertising.
  • 00:39 Now, some people hold the opinion that you should contract
  • 00:43 a professional to write your press release.
  • 00:45 And this may or may not be necessary depending on the size of your company or
  • 00:49 whether you've got somebody in your PR department that can take care of that.
  • 00:53 In which case there won't be an additional cost involved.
  • 00:57 There are however some distribution costs and
  • 01:00 these can vary depending on the media channels that we want to use.
  • 01:04 But if you select only the media channels that are relevant to your industry and
  • 01:09 the ones that's got access to your target audience.
  • 01:12 That in itself is already a reduction in cost.
  • 01:15 As the saying goes, time is money.
  • 01:17 So if you get your press release right the first time around
  • 01:21 by sticking to the publication guidelines, you will inevitably also save money.
  • 01:26 Now press releases are meant to increase sales for many businesses.
  • 01:31 Suppose that you get a press release about the product launch and it's published.
  • 01:36 Imagine what will be the consequences.
  • 01:39 If you've done your homework right the likely outcome is that you'll manage to
  • 01:43 get the attention of people who might not have known about your company or
  • 01:47 your product beforehand.
  • 01:49 So really, there's a good chance that the launching of this press release
  • 01:54 will lead to more customer acquisition.
  • 01:57 The other thing to remember which is an added benefit
  • 02:02 especially with online press releases is that it can boost a web traffic.
  • 02:07 If you produce a good press release, others will naturally link to it, so
  • 02:11 that way will receive increased online attention.
  • 02:16 Now this will also come via blogs and via social media.
  • 02:20 As others might want to click on the share button, but they might actually
  • 02:24 create their own version of what they've just read and comment on it.
  • 02:29 So this really will increase your company's overall sphere of influence.
  • 02:34 Whether permanently or temporarily, it doesn't really matter.
  • 02:37 What really matters is that people saw your website,
  • 02:41 they liked it, they shared it, or they wrote about it.
  • 02:45 And it all increased the customer base and the awareness about us.
  • 02:50 Now, it's not so easy to sit there and plan something and
  • 02:54 guarantee that it's going to go viral, but certainly press releases can go viral.
  • 03:00 Particularly if they are being submitted to sites such as RSS, CNN, PRWeb,
  • 03:06 and so forth, you do stand a higher chance of the press release going viral.
  • 03:11 The odds are increased in your favor if you've got a good quality press release or
  • 03:17 if you picked a really clever crafty topic.
  • 03:21 Now, bloggers will see your release, would wanna publish it on their own website and
  • 03:26 they would like to gripe a lot more about it.
  • 03:28 And that way you'll certainly be tapping into their follower bases as well.
  • 03:33 Now, the other good thing is that press releases can help you to reach
  • 03:36 an international audience.
  • 03:37 Thanks to the world wide web and to global communications.
  • 03:41 Now, this is a handy feature, of course.
  • 03:44 Especially, if you want to expand your business abroad.
  • 03:48 An international audience can certainly speed up the growth and your reputation.
  • 03:53 It can help you to extend the product line and
  • 03:56 it can even open up franchising possibilities.
  • 03:59 So really this brave new world that awaits you
  • 04:02 if you haven't experienced with press releases before.
  • 04:06 The added benefit of course is that today, all of our efforts can be magnified so
  • 04:10 much more if people pick up on a true social media.

Lesson notes are only available for subscribers.

Gift this course