Capitalize on SEO Opportunities

Quick reference

• 00:05 There's indeed a fine line to walk if we want to capitalize on SEO opportunities.
• 00:09 You should never write a press release for
• 00:11 SEO because the purpose of the release should be to meet
• 00:15 your readers' needs to arouse their interest in your product's new company.
• 00:19 So even though press releases are not your typical SEO tool,
• 00:24 at least you can still optimize the SEO efforts strategically.
• 00:28 And they can benefit your marketing ploy indirectly.
• 00:32 So let's look at how we can do this.
• 00:34 It starts really with keyword selection and incorporation.
• 00:40 If you use keyword research tools to help you identify keywords that
• 00:45 will help you get the press release noticed, and
• 00:48 used by other bloggers in social media then it's even better.
• 00:52 If you strategically incorporate keywords in your heading and
• 00:56 in the body of the release, that can certainly then assist with SEO.
• 01:01 To ensure that your keywords that you selected make sense in the context
• 01:07 of your press release, really they must have been carefully incorporated.
• 01:12 So there's no point in turning a press release into a SEO frenzy,
• 01:16 stuffed full of keywords that doesn't make sense to anybody.
• 01:20 Now, linking an SEOs pretty important.
• 01:23 When you include some anchor text in your release be careful not to overdo it.
• 01:29 At the most you'll preferably should have two links.
• 01:33 People do argue that they see penalties from Google if they include
• 01:38 more than two links and it's certainly something that might happen.
• 01:41 You want to embed one link with your main keyword
• 01:45 because this will give that link more importance.
• 01:48 But be smart when you use links,
• 01:50 don't paste them into your release that contains word such as click here or
• 01:55 read more because this will really make the release look a little bit spammy.
• 01:59 So rather, If you can disguise one or two of the links into the keywords,
• 02:05 or the text, that you have in your phrases, that would be better.
• 02:10 Now, if you look at tags and SEO you can use tags to help with SEO.
• 02:14 For example, when you post your press release on your website,
• 02:18 on your own website those tags can appear.
• 02:21 And ideally, your website should have a dedicated section for
• 02:24 press releases that will align to the text because this well help a SEO and
• 02:30 journalists to locate your latest releases.
• 02:33 Now there's also a way in which we can use photos and
• 02:37 media footage to benefit us because don't forget that we should add photos and
• 02:42 add media footage to the release.
• 02:45 And then in the file names,
• 02:47 we're going to include the keywords that will help us with SEO.
• 02:52 So images, videos and podcasts, they're just a small element of the press release,
• 02:56 but it is quite important because people could do a Google or Bing image search.
• 03:02 You should really think of them as your friends in SEO.
• 03:05 They will save journalists a lot of time to do followup requests.
• 03:10 For example, people would rather listen to a podcast than to read text as well.
• 03:15 So please note that when you email your press release straight to journalists and
• 03:20 editors, you want to attach the media and
• 03:23 the footage separately instead of including them in the body of the release.
• 03:28 Of course keep them all in the same email but have it as separate attachments.

Lesson notes are only available for subscribers.