Locked lesson.
About this lesson
Once a company has established that there is a threat, it needs to identify the target audience to finalize their communication strategy.
Exercise files
Download this lesson’s related exercise files.
Establish Who Your Target Audience Is.docx60.6 KB Establish Who Your Target Audience Is - Solution.docx
60.5 KB
Quick reference
Establish Who Your Target Audience Is
Once a company has established that there is a threat, it needs to identify the target audience to finalize their communication strategy.
When to use
When a company is under threat.
Instructions
The key to identifying the target audience is to ask yourself who will be affected by the crisis:
- Reputation threats are likely to affect the image of the company and/or specific individuals within it.
- Financial viability threats are likely to affect various stakeholders, such as owners, staff, investors, as well as the image of the company.
- Threats to human life could affect staff and their families, the local community, suppliers who are due to deliver on that day of the accident, customers locally and abroad could be affected if a faulty product is sold internationally.
To remember the necessary elements of a press release for crisis management, you can use the 9 Cs model:
- Provide the details of the crisis
- Show that the situation is under control
- State what is being done to contain the damage
- Consider the consequences of the crisis, if any
- Show concern and care
- Provide the contact details of a person
- State your message clearly
- Be concise
- Be confident
Lesson notes are only available for subscribers.