About this lesson
Being direct isn't always the most successful way to communicate or influence.
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Be direct.
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Get to the point.
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Be concise.
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Tell it like it is.
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Don't sugarcoat it.
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Just get to the point quickly.
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You've heard all these things your whole life, right?
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Well, guess what?
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It's not really true.
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Now I'm not suggesting you lie, beat around the bush.
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But in every single opportunity when you're trying to communicate with someone,
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you have to look at a number of factors.
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What's their interest in what you're talking about?
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How much do they trust you like you even know you?
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It's not true that the most direct communication is always going to
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be the most successful, no.
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This is not a course on dating and romantic relationships.
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But think back when you were in high school or middle school.
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There was typically always one person, typically a guy.
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And he would just call or text, the ten most attractive people in the school and
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ask them out on a date.
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Hey you want to go out with me?
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What typically happened to that person?
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They all said, no.
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It was just too direct.
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He was clear on what he wanted, but it just is too off putting.
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So it's not enough.
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That's why you typically don't see 30 minute infomercials as ten second
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commercials.
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In infomercial there's a form of communication.
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It's one we like to make fun of.
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And people like to think it doesn't have an impact on them.
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But infomercials is the 30 minute long commercials.
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Spent a lot of time making the case.
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Telling a story, telling benefits, bringing you in.
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Being interesting.
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Talking about your concerns before they ever asked you
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to pull out your credit card number and purchase something.
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So I want you to get into this whole learning experience on
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communication skills with an open mind.
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And realize it's not about being fast, concise, the most direct.
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It's about putting forth your ideas in the warmest environment possible.
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So they can be received in the best possible way.
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So that the person or persons you're speaking to, really understand you.
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And feel good about you and your messages.
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So they're more likely to understand you.
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Remember your messages.
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Perhaps do what you want.
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Go where you want to go.
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Or join you in some greater enterprise.
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So, I do want to just get you to kind of scratch off this idea
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that more direct is always better.
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Sometimes it is.
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But sometimes it isn't.
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