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About this lesson
The starting point for every presentation and speech should be answering this question: What do you want your audience to do?
- 00:04 I want to dive right in and give you a quick win, because your time is valuable.
- 00:08 This is an advanced tip that's going to dramatically help all of your
- 00:13 presentations and your speeches, and yet anyone can do it even a basic beginner.
- 00:19 So what I have here are notes.
- 00:21 Now the beauty of these notes, it's one page, large font.
- 00:26 So I don't have to stop and put on my glasses when giving a presentation.
- 00:30 But here's the advanced part.
- 00:33 It's not just that it's one page, large font.
- 00:37 It's that I have not just one page, not just two, but
- 00:42 three identical sheets of notes that I place around
- 00:46 the room when I'm giving a presentation.
- 00:51 What this means is, I don't have to stand wedded behind a lectern or
- 00:54 stand in one spot.
- 00:55 I can walk around the room.
- 00:58 And it appears as though I'm just speaking off the top of my head for an hour.
- 01:02 And yet, I have no idea what I'm going to say next,
- 01:05 I'm constantly referring to notes.
- 01:07 But by having three sheets around the room, I make the whole thing look
- 01:11 professional at ease and the audience feels like I'm just speaking to them.
- 01:16 This is a simple tip, it costs the price of three sheets of paper.
- 01:22 Stay tuned, there are a lot more advanced tips like this that anyone can do to
- 01:26 become a great speaker.
- 01:29 What do you want your audience to do?
- 01:33 Before you start with the first slide, before you drink a whole bunch of coffee,
- 01:37 so you can stay up late typing away at this 30 minute speech.
- 01:42 Take a breath, calm down, sit back and
- 01:45 just ask yourself, what is it I want my audience to do?
- 01:51 Now, if you're going on a job interview and
- 01:53 you're presenting to one prospective employer,
- 01:56 the one thing you want that person to do is give you the job, hire you.
- 02:00 If you are running for office, you want the audience to give you a vote or
- 02:05 give you money.
- 02:07 If you're speaking to a new business prospect, you want them to hire you or
- 02:11 sign a contract.
- 02:12 What is it you want your audience to do?
- 02:16 Now this sounds basic and yet I see countless times with people of all varying
- 02:22 degrees of success, skill, seniority, within the private sector,
- 02:27 businesses, corporations, governments, all making the same mistake.
- 02:34 Their first inclination is to just start gathering information.
- 02:38 They get this big wheelbarrow and they go around the office gathering information.
- 02:43 Smithers, give me all the files you have on the such and such project.
- 02:47 Jane, give me all your slides that you did on this subject last week.
- 02:51 I want to build that and they're going around the room with this wheelbarrow.
- 02:55 And the data is gathering and it's stacking higher and higher, and higher.
- 03:01 And before you know what you're just swimming in this sea of data, timeout.
- 03:08 First thing you have to do is figure out in one sentence,
- 03:14 what is it you want your audience to do?
- 03:18 I want you to write it down.
- 03:20 You need clarity on that, because if you don't know what it is you want them to do,
- 03:24 there's no way you can convince them that.
- 03:27 It's the old joke if you don't care where you're going,
- 03:31 it doesn't matter what road you take.
- 03:34 Write down the exact, specific thing you want your audience to do.
- 03:39 That's the starting point for every speech.
- 03:41 It's the starting point for every presentation.
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