Review Websites Are Everywhere

Quick reference

• 00:04 In this video,
• 00:05 we're going to continue looking at why customer service is important.
• 00:09 One of the reasons it's so
• 00:11 important is that review websites are everywhere, aren't they?
• 00:16 Review websites like TripAdvisor, Yelp, Angie's List, Google Reviews.
• 00:21 They're all over the place, and they're more popular than ever.
• 00:25 So I travel a lot, and when I'm in a new city and
• 00:29 I don't know where to go to dinner, for example, I will go on one of my apps.
• 00:34 I'll pull it up and I'll look and I'll see how many stars it has on it.
• 00:38 And I don't know about you, but
• 00:39 if it's got two stars in front of the restaurant, I don't go any further.
• 00:43 That's it for me, okay?
• 00:45 Now if I see something with four,
• 00:46 five shiny stars, I'll read a little bit deeper into it, okay?
• 00:50 And that's how we do it.
• 00:52 And a lot of consumers start their search for any kind of products online.
• 00:58 So consumers consult review sites before making buying decisions, that's big.
• 01:05 So negative reviews can keep customers from even trying your business in
• 01:09 the first place.
• 01:09 On the flip side,
• 01:11 positive reviews can boost the number of new customers that contact you.
• 01:16 Because review sites are everywhere they're also very SEO friendly.
• 01:20 That stands for Search Engine Optimization.
• 01:23 What does that mean?
• 01:24 That means they'll show up in search engines like Google, Bing, and Yahoo.
• 01:28 And a lot of times the review websites
• 01:31 will show up even higher than that business' website itself.
• 01:36 That's huge, so that could be the first thing
• 01:38 that your new potential customer sees about your business.
• 01:42 So it's super important to do that.
• 01:44 I'll give you an example.
• 01:45 A buddy of mine was getting married a few years ago down in Mexico,
• 01:49 in Playa del Carmen.
• 01:51 It's beautiful.
• 01:52 It's got the white sand beaches.
• 01:54 It's got the palm trees, 80 degree, crystal clear, blue aqua water.
• 01:59 It's absolutely amazing.
• 02:01 Just being in that atmosphere just feels like you're on vacation.
• 02:05 And there's one strip where there's probably hundreds of restaurants, and
• 02:09 we're walking along trying to pick one.
• 02:11 We couldn't figure out which one to pick.
• 02:13 And we saw one that looked really good.
• 02:15 We're like, this looks like a nice place.
• 02:16 Well hold on, let's go on our app and see.
• 02:19 So we went on one of the international reviews app, we pulled it open,
• 02:23 we looked up that restaurant, it had two stars.
• 02:26 We ran away from that restaurant.
• 02:29 So we looked through there, we found another one that had five stars.
• 02:33 We ended up going to that restaurant, and guess what?
• 02:35 It was awesome.
• 02:37 So if you wanna increase your customer service experience,
• 02:40 just out in the real world, start using some of these apps and
• 02:43 start getting used to it if you don't already do it.
• 02:46 Okay, that's gonna help boost that customer service experience.
• 02:49 Okay, so let's review.
• 02:50 So consumers consult review sites before making buying decisions.
• 02:55 Negative reviews can keep your customers from trying your business in
• 02:58 the first place.
• 03:00 Positive reviews can boost the number of new customers that contact you.
• 03:05 Review sites are very SEO-friendly.
• 03:07 So that means they show up in search engines like Google, Bing, and Yahoo.
• 03:11 And a lot of times, those review websites are even
• 03:15 higher than your business's ranked URL, okay?
• 03:20 So make sure that you guys get that.
• 03:22 Review websites are everywhere, super important.
• 03:26 We'll catch you on the next video.

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