Distinguish Your Business

Quick reference

• 00:03 In this video, we're gonna talk about why customer service is important.
• 00:09 Because it is, and it's super simple.
• 00:12 It's not hard to provide excellent customer service.
• 00:15 So, why is it so hard to find nowadays?
• 00:18 Think about a time when you had excellent customer service.
• 00:22 Think about that, what did that person do?
• 00:25 How was that interaction with that company?
• 00:27 How did things go with that product or service?
• 00:31 Now think about a customer service experience that maybe wasn't so
• 00:34 great, what went wrong?
• 00:37 How did they treat you, how did they make you feel?
• 00:40 What happened with that product or service?
• 00:42 Was it not working?
• 00:44 Did you get it late?
• 00:46 Okay, there is a huge distinction between companies that have great
• 00:51 customer service and companies that have not so great customer service.
• 00:56 So, the first reason why customer service is so
• 00:59 important is because it will help distinguish your business.
• 01:04 It will help distinguish your business.
• 01:07 A lot of products and services in an industry category are similar in quality.
• 01:12 So let's take electronics for example.
• 01:14 Especially with all the big box stores that are out there.
• 01:17 And you wanna buy some sort of electronic item.
• 01:19 A lot of them carry the same items, don't they?
• 01:23 And if they're really competitive, some of them have very similar prices, okay?
• 01:29 So most businesses that sell popular products, they do have similar pricing.
• 01:35 And studies show that customers will choose the business
• 01:39 with the best customer service when several businesses have the same items.
• 01:44 In fact, nine out of ten customers say they would pay more
• 01:48 to ensure a superior customer experience.
• 01:51 And, I'll give you an example.
• 01:53 When I had my anniversary, we wanted to go all out.
• 01:57 So, we went to a hotel and this hotel is awesome.
• 02:01 I mean, even from the time you first pull in from the valet, they're asking
• 02:05 your name, they're greeting you, they're making me feel like a rock star.
• 02:09 Which is fantastic.
• 02:11 And the valet will walk you into the hotel.
• 02:14 And they'll tell me, hey, we've been waiting for you Mr. Brownlee.
• 02:18 And this particular time was my anniversary.
• 02:20 They told me, they said happy anniversary.
• 02:22 Said, whoa, that's pretty cool.
• 02:25 And then the bell man comes and he's walking with us,
• 02:28 getting information from us.
• 02:30 Other things that they can use to help improve our stay.
• 02:33 And when we get to the room, guess what was there waiting there for us.
• 02:37 Chocolates and flowers and a little card that said happy anniversary.
• 02:41 That's special.
• 02:43 That's a great way to distinguish your business.
• 02:46 I paid quite a bit more for that hotel room, but it was worth every penny.
• 02:51 So that's the first reason that customer service is so
• 02:55 important, is it will help distinguish your business.
• 02:57 A lot of products and
• 02:58 services in an industry category are similar in quality, okay?
• 03:03 So most businesses that sell popular products have similar pricing, all right?
• 03:07 And studies show that customers will choose businesses with the best service
• 03:11 when several businesses have the same items.
• 03:14 Nine out of ten customers say they would pay more
• 03:17 to ensure a superior customer experience.
• 03:21 All right we'll see you in the next video and we'll continue the training.

Lesson notes are only available for subscribers.