End with Positive Context

• 00:05 The fourth step, the final step, brings it all together.
• 00:08 You have to put this whole conversation in context.
• 00:11 You've got to put the whole thing in perspective.
• 00:15 So you started off talking about the strengths the person has,
• 00:18 you've isolated what it is that needs to be corrected.
• 00:22 You've given very specific steps on how to improve.
• 00:26 Now you've got to talk about the good things that are going to happen once this
• 00:30 improvement happens.
• 00:31 And you're going to assume it's going to happen.
• 00:34 So, for example, with my client who says constantly in the speech,
• 00:40 I have cataloged everything this person does well with the other aspects of
• 00:45 their presentation skills.
• 00:47 Their hand gestures were good, their eye contact was good.
• 00:51 Then I talked about just the specific thing that was a problem.
• 00:55 There are too many um's coming out.
• 00:58 Everybody says them occasionally, but when you have eight or nine or
• 01:02 ten in the first 30 seconds, people forget what you're saying and
• 01:06 they start counting the um's and ah's.
• 01:09 So I've isolated the problem, Then I've come up with the solution,
• 01:15 in my case, the stickers on their watch, their cell phone, their laptop.
• 01:22 Now, the next part is I gotta put it all into context.
• 01:26 So I would say, the good news is after a week ah's and
• 01:30 um's typically disappear if you follow this particular tactic.
• 01:33 And then people can really see all the good things that are coming in your
• 01:37 presentation, they won't be distracted.
• 01:40 That means you're going to be a great communicator.
• 01:42 So every time you speak, you're going to be able to get people
• 01:46 to have an impression of you being a confident, comfortable, relaxed,
• 01:50 authoritative speaker.
• 01:53 They're going to understand you now because there won't be any distractions.
• 01:56 They're more likely to remember your messages, and because of that,
• 02:00 they're more likely to do what you want.
• 02:03 So your presentation skills are going to be a huge asset in your career.
• 02:09 Lifts them up, now, I believe everything I just said I'm being sincere.
• 02:13 I'm not going to tell someone this who is absolutely awful in every single way.
• 02:19 But quite often, in my field at least, people typically do have one or
• 02:24 two problems and other things are fine.
• 02:26 If we can just eliminate those couple of problems, then they will be fine.
• 02:31 So I'm firmly recommending that you try to end on an up note.
• 02:36 You may have heard this old expression, deliver criticism in a donut.
• 02:41 Start with a sweet, have the negative, end with a sweet.
• 02:46 And it's the goodness, the happiness, the sweetness is wrapped all around.
• 02:50 That is essentially what I'm saying, but in a very specific way.
• 02:55 So end on an up note, talk about how their career is going to be better,
• 02:59 things are just going to be better.
• 03:02 There's going to be less stress for them.
• 03:05 Because now the problem is solved and the former impediments will be gone,
• 03:10 good things will flow.
• 03:12 So that's the fourth step.
• 03:13 Think of it right now for
• 03:15 that colleague you've been working on throughout this course.
• 03:19 How can you end on a positive note?
• 03:21 And really talk about how their overall skill level's improved.
• 03:27 And it's going to help them be more successful at what they do.

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