Be an Expert in Your Industry

Quick reference

• 00:04 In this video, we're gonna look at step one.
• 00:07 Step one to explode your sales is you need to be an expert in your industry.
• 00:12 So what does that mean?
• 00:14 That means that people who are buying your products, your services,
• 00:18 taking your advice, the people you're influencing to do business with you.
• 00:22 They have to look at you as the expert, okay?
• 00:26 So how do you become an expert in the industry?
• 00:29 Well, there's a lot of ways.
• 00:30 The first thing is you have to research your industry's past.
• 00:33 You have to stay current on the present.
• 00:36 And predict the future.
• 00:38 So how do you do that?
• 00:39 Well any trade magazines you have in your industry.
• 00:42 Make sure you subscribe to those trade magazines.
• 00:46 Any industry associations you have.
• 00:48 Join In those associations.
• 00:50 And of course, your colleagues.
• 00:52 Sometimes it's even your competition.
• 00:54 If you meet them through an association or
• 00:56 something, talk about hey what's going on right now?
• 00:59 Where do you think our industry's going in the future?
• 01:02 Where do we start?
• 01:03 So for example, we're a sales training organization, and we know that sales,
• 01:07 people have this idea of sale people.
• 01:09 As that used car salesman or
• 01:12 that telemarketer that's annoying that calls you during dinner.
• 01:16 So we know that that's where the mindset is.
• 01:17 So how do we go from that to being somebody else?
• 01:20 And the best way to do that is to be an expert.
• 01:24 Number two, you wanna teach others.
• 01:26 You wanna teach others what it is you know in your industry.
• 01:29 So you teach others through blogs.
• 01:31 Through podcasts, through emails.
• 01:34 If you do an email campaign.
• 01:36 Through white paper, through videos or live presentation.
• 01:40 So you're giving them items of value, something in their industry.
• 01:44 So for us, I love to shoot videos.
• 01:47 So we'll shoot some videos and we'll send them out to our clients.
• 01:50 Here's some tips on sales.
• 01:52 Here's some tips on how to overcome objections, right?
• 01:56 And now we become the expert, and people look to us, for that training.
• 02:01 Does that make sense?
• 02:02 Good. So what industry are you in, and
• 02:05 what can you do to become an expert?
• 02:08 Okay and then,
• 02:09 whatever things you're teaching you wanna promote those on social media.
• 02:12 So, something like Facebook, do some Facebook posts, right and
• 02:16 friend some, your professional Facebook, friends I mean your clients in that, okay.
• 02:21 On LinkedIn,
• 02:22 it's a great professional network that you can attract clients in your industry.
• 02:28 YouTube, if you're doing videos put them on YouTube. You can use Twitter, etc.
• 02:33 Okay, so establish yourself as the expert in your industry.
• 02:37 There's a lots of ways to do that.
• 02:39 But you have to do it, we have to build the foundation before we move forward.
• 02:44 That make sense?
• 02:45 Okay, you guys got this.
• 02:46 I'll see you in the next video.

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