Be an Expert in Your Product or Service

Quick reference

• 00:04 In this video, we're gonna continue with step one,
• 00:07 being an expert in your industry.
• 00:09 So you wanna know your industry, right?
• 00:11 You wanna know the past, you wanna know the present, you wanna know the future,
• 00:15 where your industry's going.
• 00:16 And you wanna be a teacher.
• 00:18 You wanna teach Your clients whatever it is that you're selling about your product,
• 00:22 about your service, about that industry.
• 00:24 And you wanna promote it on social media, Facebook, LinkedIn, YouTube.
• 00:28 Okay great.
• 00:29 So now in this video,
• 00:31 were gonna talk about you becoming an expert in your products or services.
• 00:36 Okay? So you need to know your products and
• 00:39 services.
• 00:39 So you need to know their features, you need to know their benefits.
• 00:42 Everything about what it is you're selling, you need to know inside and out.
• 00:47 Okay, and number two, you need to know your competition's products and services.
• 00:52 You need to know their features and their benefits.
• 00:54 Why?
• 00:55 Because if somebody's considering a couple of different companies, you wanna know
• 01:01 what your advantages that you have in that marketplace over that competition.
• 01:07 Okay?
• 01:08 So you wanna know the advantages you have in the marketplace over your competitors.
• 01:11 Also you wanna know what disadvantages you have in the marketplace and
• 01:15 how to overcome those.
• 01:17 Okay? So for example in our industry,
• 01:20 we know that our advantage is we deal with the psychology of sales people and
• 01:25 we also create lasting change.
• 01:27 Meaning that it's not just some rah-rah okay we're gonna learn some training.
• 01:32 But it's going to be training that you can continue to grow on and
• 01:35 continue to use throughout your career.
• 01:38 Now, we have some disadvantages in the marketplace as well.
• 01:41 There is a lot of sales training out there and I'm sure you've seen that, so
• 01:45 we need ways to differentiate ourselves in that market place.
• 01:49 So what it for you?
• 01:50 What advantages do you have in the marketplace over your competitors?
• 01:54 And what disadvantages do you have?
• 01:56 Because if you really look at those disadvantages and
• 01:58 you are real honest with yourself you can come up with ways to overcome that.
• 02:03 Okay, great, so let's review.
• 02:05 You have to become an expert in your products and services.
• 02:09 So you have to know your product, service, or your service's features.
• 02:12 You need to know their benefits.
• 02:14 You need to know your competitor's products, and your competitor's services.
• 02:18 And their features and benefits.
• 02:20 And you have to know what advantages you have in the marketplace over your
• 02:23 competitors, and know what disadvantages you have in the marketplace and
• 02:27 how to overcome them.
• 02:29 Okay?
• 02:29 You guys got this.
• 02:30 I'll see you in the next video.

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