Locked lesson.
About this lesson
Before making the jump to a paid application or an ongoing subscription, you'll need to understand whether you need to move to this yet.
Quick reference
Going Premium
Premium is the paid, full version of an application. Taking the first steps with your productivity application doesn't mean you need to be paying for Premium.
Most applications tend to have a freemium experience or trial to indulge in before committing to a one-off or recurring fee. In this lesson, we take you through how to apply a frugal mentality when starting out with a productivity app or resource. Many people do leap at the chance to go Premium, to get a badge or access additional features. Some people want to feel like they own a service, but in reality, if you're not comfortable with something yet, why commit? Like a relationship, it's a two-way street, so respecting each other's needs is paramount and departing ways if they don't match might be for the better before the monetary and time commitment is placed.
When to use
- Before purchasing a premium experience on a productivity application
- For use on other apps and resources like Project Management software, Planning tools etc.
Instructions
- Start by bringing the resource in question to the table, if you have one in mind
- Analyse whether its features can help provide you with monetary or time benefits
- Explore the full premium trial before moving ahead
- If not available, ask them if you can explore for 1 month without obligation
- Utilise the exercise to help test your insight into whether you need Premium
- Use comparison websites to help compare functionality
Hints & Tips
- Take full advantage of the free trial/freemium
- Review features and tools thoroughly to avoid errors in judgment
- 00:00 Hello everyone, welcome back to Essential Productivity.
- 00:08 My name's Francesco, and in today's feature,
- 00:10 we're going over the concept of Premium.
- 00:13 I know a lot of people out there who have premium experiences on different apps and
- 00:18 services, and of course, premium adds value to you, in some format, whether its
- 00:22 features, or being able to use the service to be able to enhance your productivity.
- 00:27 We're going to talk about the concept of going premium,
- 00:29 giving you some advice around that, and
- 00:32 also covering some of the ways that you can maximize your premium experience.
- 00:37 As we get started, wait.
- 00:39 If you're looking to go premium on day one, don't.
- 00:44 And, I know a lot of app developers will probably be getting cross at me right now,
- 00:47 but the reason I say don't go premium from day one, is because you haven't, maybe,
- 00:51 downloaded it yet.
- 00:53 You haven't enjoyed the full free trial.
- 00:55 Many applications have a 30-day free trial or even 14 day that
- 00:59 will give you an extra 14 days on your whole period of time that you can use it.
- 01:04 Next one is you might not have given it a full evaluation
- 01:08 before actually making the move.
- 01:11 Always use the free time period for full evaluation to understand all the features,
- 01:16 functions and experiences around that.
- 01:19 Obviously, I'm not anti-premium.
- 01:21 There's many reasons why people go premium.
- 01:23 And why people go premium, in general, are the feature sets.
- 01:26 Now, sometimes an application will have a feature that is hidden behind premium.
- 01:31 This feature might be useful for your productivity and
- 01:34 might add value or give you an ROI in some way.
- 01:37 That might be the reason why you go premium.
- 01:40 And the other thing is usage limits.
- 01:41 You might have capped yourself at the usage limit of an application, and
- 01:46 then many of an application that stops after a certain amount of use.
- 01:51 There are paywalls as well, so you might get premium because you can't further use
- 01:55 the application because they stop suddenly and you need to go past that paywall to
- 01:59 continue, or even just enjoy the experience.
- 02:03 The other reason I think people go premium is exclusive support.
- 02:07 Some people like to have the support of using a service,
- 02:10 so that they can understand how to maximize everything.
- 02:13 And finally, there is obviously this knowledge that people go
- 02:17 premium just due to the prestige of having the popular badge,
- 02:20 or premium badge that sits on that profile.
- 02:23 So that's some of the reasons why people go premium.
- 02:26 Team Software going premium is slightly different,
- 02:29 it really depends on a lot of different experiences.
- 02:32 There were a few things you need to ask yourself before you make the leap,
- 02:35 have I used the full free trial?
- 02:37 As I was saying just before,
- 02:38 some applications have 3-day free trials all the way to 40-day free trials.
- 02:43 Free trials should be used, and the reason is you get an extra 14 days out of that.
- 02:48 It sounds silly, but it's half a month extra without having to pay.
- 02:51 Another thing is, do you actually really need the resource?
- 02:54 We talked about that in the last one about choosing the right productivity
- 02:57 application for you.
- 02:59 But understanding why you actually need it is important.
- 03:02 Of course, if you find an ROI directly, you're like, okay,
- 03:06 in order to complete this work, I need this software ect. then that's useful, but
- 03:11 if not, maybe you're tricking yourself.
- 03:14 Go back to the needs section, if you finding this hard,
- 03:18 you go back to what needs you highlighted, because you'll be able to find out some of
- 03:21 the needs that will match up as soon as you're choosing that application.
- 03:26 How do you evaluate the pros and cons about the resources?
- 03:29 There are tons of resources out there that can help you evaluate the pros and cons.
- 03:33 Everything from YouTube to blogs to one on one recommendations from people.
- 03:38 Just try and quiz everyone.
- 03:40 Maybe ask your Twitter audience before you go ahead with the purchase.
- 03:44 You need to also ask yourself, are you just going to premium for
- 03:47 the prestige of being a premium user.
- 03:49 This is what so many people do, so ask yourself, am I just doing it for
- 03:53 the badge?
- 03:54 If you are then is it worth the amount that you're paying for.
- 03:57 We talked about the right fit for you, I want to talk about this again.
- 04:00 Simplicity in a productivity app is important.
- 04:03 Device availability is important, range of features and
- 04:07 deep functionality, all things that are very valuable.
- 04:10 And when it comes to premium experiences, I'd much rather pay for
- 04:13 an application that has better device availability, that can be
- 04:18 used across all of the devices, versus something that has a ton of features,
- 04:22 just because having it on all of those devices is actually more important to me.
- 04:27 So you need to rank this, when it comes to premium,
- 04:29 in terms of importance of your actions.
- 04:32 Do I need premium?
- 04:34 We've got a quiz available.
- 04:35 It will evaluate whether you do need premium,
- 04:38 asking you some really valuable questions.
- 04:40 So you might wanna sit in front of the premium purchase page of a site.
- 04:44 You've been thinking to get for a while and ask yourself whether you need premium.
- 04:48 Another thing as well there's gonna be another excercise in there
- 04:51 on when you do go premium, how can you maximize your experience?
- 04:55 I want to cover this too, so that's gonna be available along side the quiz.
- 04:59 In the next feature,
- 05:00 we're going to be jumping into Evernote which is our first resource.
- 05:03 We're gonna be talking about how you can maximize your Evernote usage in multitude
- 05:08 of ways.
- 05:09 Looking forward to sharing the next few modules with you.
- 05:12 Thank you very much, make sure to have a great week, keep it up too and
- 05:14 I'll see you guys very soon.
- 05:16 Cheers.
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