Benefits for Your Audience

• 00:04 Why do you care about the stuff we're talking about in this presentation?
• 00:10 I'm not suggesting you have to be some motivational speaker and
• 00:14 get out and cry on bended knee or anything like that, but
• 00:18 at some level, you've got to be able to communicate with people.
• 00:22 Not just the intellectual parts of this, but the emotional parts.
• 00:26 Why are you spending their time and your time, when you could be
• 00:30 talking about anything else, talking about this particular subject matter?
• 00:34 Why do you care?
• 00:37 Great communicators, great speakers, are constantly communicating at
• 00:41 the intellectual level and the emotional level, at the heart level.
• 00:47 You've always got to be thinking about that, because if it's just a bunch of
• 00:52 facts and data, people can go to the internet for that.
• 00:55 They could have read an e-mail.
• 00:58 If it were just emotion, then they could watch a sitcom or listen
• 01:04 to a friend crying about a breakup, so you can't just be talking about emotion.
• 01:10 There's got to be, both.
• 01:11 The substance and the emotional component to it.
• 01:16 That's what makes it more compelling.
• 01:20 And you've got to tailor all of this into really
• 01:24 getting your audience into understanding what are the benefits to them?
• 01:29 You may care about this subject, but
• 01:32 what is it you are saying that's really going to benefit your audience?
• 01:38 Now I try to practice what I preach.
• 01:40 If you do what I say in this course you're gonna communicate more effectively.
• 01:45 Your stress is gonna be gone.
• 01:47 You're not gonna be nervous any time you present.
• 01:51 And people are going to understand your messages, and remember your messages.
• 01:55 So there's a greater chance that they'll do what you want.
• 01:59 That's the goal of speaking.
• 02:02 So I have a good sense of what I think you should perceive the benefits
• 02:07 of what I'm saying today, but you've gotta do the same for your presentation.
• 02:13 Really think about it,
• 02:14 again step out of your skin, put yourself in the position of the audience member.
• 02:20 And think about what is it you're talking about that's going to benefit them.
• 02:24 And really spell it out for them.
• 02:28 Don't just leave things at the high level and hope they connect the dots.
• 02:31 I don't care how smart they are,
• 02:33 spell out exactly what the benefits are of your message and you're going to
• 02:38 dramatically increase the odds that they pay attention and that they remember.

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