Business Writing Skills

Is written communication just transcribing what you would say verbally? Important differences between verbal and written communication and how to navigate them

Writing style carries a "voice". The style in which you communicate is just as important as what you write. We'll discuss the importance of tone and style for business communications, and how to use different tones in writing.

There are many different applications of writing in a business setting. We'll explore why one size doesn't fit all.

Why are grammar and spelling (still) important, especially in business communication? How can punctuation change meaning?

We'll take a look at common email applications in business and their features.

We'll discuss standard email structure - what to say, how to end your message - as well as using personal vs business accounts, and why it matters.

We'll cover email best practices: who to CC/BCC, when to forward, when to email, and when not to email.

We'll examine best practices for message design and how much to include, especially in electronic formats. We'll also discuss how best to use images, links, attachments, and how to make your message stand out.

We'll talk about the differences and how to write for platforms like Slack, Basecamp, and other online collaborative environments.

How to structure routine office memos - tips for message length, writing for the correct audience and calls to action

How to structure memos that communicate bad news (e.g. termination, company restructuring etc.)

What should you consider when commending employees for outstanding performance? We discuss the best practices and how to structure an official letter.

Turn negative into positive by giving meaningful and effective written feedback on poor employee performance.

When is it better to write a report instead of a letter, and how do they differ?

What should you consider when preparing simple, information-only reports?

Preparing a formal business report doesn't have to be nerve-racking. Follow these guidelines and you're covered.

We examine best practices when communicating general information to someone outside the organization when you are seen as a representative of the organization.

How should you respond to written neutral requests from customers?

How should you respond to complaints and commendations from someone who used your service?

What approach should you take when you have trouble collecting from customers?

When "cold" contacting someone via email or social media, how do we convey a positive image and increase our chances of getting the business?

We explore why we use social media and how that should influence our style. What are the best practices for tone and style when communicating publicly on social media platforms?

How should we respond to regulatory bodies when our organization is governed by specific rules and guidelines?

How does privacy affect company policies on business communication? What steps can be taken to keep digital and paper documents secure?

What are the most important principles to remember in business writing? What emerging trends should we pay attention to?