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When the course launches, your work is not done. Pay attention to feedback and look for opportunities to fix any issues.
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2.05 publish-promote-and-support-your-course - Exercise.docx62.1 KB
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Publish, Promote, and Support Your Course
With your course assembled and ready for learners, it's time to publish your course!
Check out the lesson video as we revisit our initial questions to confirm if our course is meeting the needs of our audience, and how to communicate the key benefits via promotional copy.
Promoting Your Course
As discussed in the video, getting your course into the hands of the proper audience will help you reach your own goals for creating the course in the first place. Keep in mind:
- Who is your audience? It could be internal colleagues or complete strangers online.
- How will you promote your course? What is the title and description? Is it written in a way to attract the audience you want? Is it listing key benefits and especially, 'What's in it for me?'
- Does any promotional copy tie into the learning objectives? They should be well-aligned.
Communication & Feedback
Ultimately, as your course is used by learners, you want to ensure there is some kind of communication and feedback channel. Is there a way for learners to make contact to provide ratings or reviews? How do they let you know if they find errors or typos? And where would you get notified or view these messages?
In other words: Don't launch a course and forget about it!
Login to download- 00:04 No matter what it's about, the ultimate goal of any course is to affect change.
- 00:10 So it's time to return to the main questions that brought you here.
- 00:14 Why are you creating this course in the first place?
- 00:16 Who is it for?
- 00:18 And what do you want that audience to do once they complete the course?
- 00:22 Many of you are likely creating a course to help train colleagues,
- 00:25 people you work with that may be required to take your course.
- 00:29 That's nice because you're guaranteed an audience,
- 00:33 but in other cases, you're putting a new course out there into the world in
- 00:38 the hopes that complete strangers discover it and sign up for it.
- 00:42 In either case, you want to attract the right audience.
- 00:46 So do it with clear language that promises obvious benefits.
- 00:51 Give your course a clear title and description that details what
- 00:56 the course will cover, who it's for, and the benefits it includes.
- 01:02 Your learning objectives are great sources of promotional copy because they
- 01:07 helped guide the production of all the content and materials, and
- 01:11 they can easily explain the desired outcomes for your prospective learners.
- 01:16 For example, GoSkills offers a course on financial modeling basics,
- 01:21 and its description reads as such.
- 01:24 Financial modeling in Excel is extremely useful to forecast and
- 01:28 make key decisions about your company's performance.
- 01:31 This financial modeling training online is designed for beginners, to give you
- 01:36 a solid foundation in the preparation needed before you build a financial model.
- 01:40 You will learn the necessary concepts, functions, and features required to
- 01:46 structure and design your financial model to maximize usability and minimize risk.
- 01:51 Examples are provided throughout the course so that you can apply
- 01:55 the practical knowledge you learn through hands-on application in Excel.
- 01:59 The description includes the benefits of the course,
- 02:03 modeling is useful for corporate decision-making.
- 02:06 The level of difficulty of the course,
- 02:08 it's a basics course providing a solid foundation.
- 02:12 Who it's for, it's designed for beginners who want to do financial modeling.
- 02:17 What tools you'll need, Microsoft Excel.
- 02:19 And what you'll be able to do by the end.
- 02:23 Simply describing the course is not enough, though,
- 02:26 you've got to explain what's in it for me.
- 02:29 Don't try to use flowery language or fool anybody, make it clear to
- 02:33 the audience why they should want to take the course with straightforward language.
- 02:38 If you create clear expectations,
- 02:40 the audience will want to jump right into your course as soon as possible.
- 02:46 And when their expectations match what they receive by taking the course,
- 02:51 you'll get excellent feedback,
- 02:53 which should help drive more potential learners to the course.
- 02:58 But speaking of feedback, once you've published a course,
- 03:01 your job isn't done, it's vital that you pay attention to feedback and
- 03:06 other comments as learners begin to take your course.
- 03:09 For one thing, make sure there's some kind of communication channel or
- 03:13 a feature people can use to give you feedback.
- 03:16 Learners may have general comments they want to leave.
- 03:20 Validating your work with a five-star rating would be wonderful to see, right?
- 03:25 Learners might also spot typos or other mistakes that we should fix.
- 03:31 So don't ignore a course, once it's published,
- 03:34 pay attention because feedback provides valuable information.
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