Locked lesson.
About this lesson
Combining our main logo illustration with our primary text to create a lockup.
Exercise files
Download this lesson’s related exercise files.
Assembling our Logo Elements - Instructions.docx62.6 KB Assembling our Logo Elements - Exercise.ai
13.7 MB Assembling our Logo Elements - Exercise Solution.ai
13.7 MB
Quick reference
Assembling our Logo Elements
Combining our main logo illustration with our primary text to create a lockup.
When to use
After creating all of our separate elements we can start to combine them into one cohesive logo.
Instructions
- Begin by opening the Assembling our Logo - Exercise.ai file
- Select the Bulls text and drag a copy of it onto your first artboard by dragging it while holding the Alt/Option+Shift keys
- You may not be able to see it at the moment because it is currently on the Fonts layer, so we will need to cut it by pressing Command/Ctrl+X
- Add a New Layer above your Third Pass Layer and then press Command/Ctrl+F to Paste in Front
- Make sure that all of the Bulls text is grouped by selecting it and pressing Command/Ctrl+G on the keyboard
- Zoom in and select all of the shapes that make up the nose and mouth of the bull by clicking on them while holding the Shift Key
- Once you have all of the shapes that make up the nose and mouth selected, press Command/Ctrl+X to cut it
- Create another New Layer above the layer containing your duplicate copy of the Bulls text and press Command/Ctrl+F to paste the nose and mouth on top of the Bulls text
- Select the dark orange shadow color and double click on the fill color swatch to bring up the Color Picker dialog box. From here, select the hexidecimal value (#AB3312) which is the six digit combination of numbers and letters at the bottom of the Color Picker window and copy it
- Select the main nose and mouth shape and then press 'X' on the keyboard to toggle your fill and stroke colors. Your stroke color should now be in front and currently is set to none
- Double click on the stroke color and then paste the hex value to add an outline around the main nose and mouth shape before pressing OK to apply the change
- Bring up the Stroke Panel and increase the weight of the stroke to about 5 points
- Use your regular Selection Tool (V) to move the Bulls text up so that the nose and mouth overlap the top of the 'U' and the first 'L'
- There may be an extra solid yellow shape on the lower part of the mouth that we can now delete so that we can see our stroke evenly around the whole nose and mouth area
- Select your Bulls text and Ungroup it by pressing Command/Ctrl+Shift+G on the keyboard or by going to the Object Menu and choosing 'Ungroup'
- Click on the thick, dark orange shape around the Bulls text, which should currently just be filled with dark orange and have no stroke applied
- Click on the fill color and drag it to the empty stroke color so that we now have an outline that is the same color as our fill
- Bring up the Stroke Panel once again and increase the weight of the stroke to about 10 points
- With the shape still selected, go to the Object Menu and choose 'Expand' and then press OK on the dialog box that appears (just make sure that the Fill and Stroke boxes are both checked off)
- Next, bring up the Pathfinder and choose the Merge option to merge the dark orange shape around the Bulls text together into a solid shape
- There may be a thin gap on the inside of the letter 'U' that we will want to cover up. To do this, press 'M' to get your Rectangle Tool and draw a rectangle that covers this gap and fill it with the same dark orange color that we used for the outer shape around our text
- Select the Bulls text and go to the Object Menu before choosing Arrange > Bring to Front
- Select the Bulls text, hold the Shift Key, and select the dark orange rectangle behind the 'U' so they are selected at the same time, and then use the Pathfinder Tool to Merge the shapes together
- Add another New Layer just below your First Pass Layer and then grab your Rectangle Tool (M) and create a large rectangle that fills the entire artboard behind your logo and fill it with the dark orange shadow color
- Double click on the layer and rename it 'BG' for background and then lock it and turn off the visibility of the layer
- Switch to your Selection Tool (V) and click and drag around the entire bull illustration except for the text and then copy it by pressing Command/Ctrl+C
- Create a New Layer on the top of your Layers Palette and then press Command/Ctrl+F to paste a copy of the bull illustration on top of the original
- Open the Pathfinder Tool and choose Merge, and then the Unite option (the first icon in the top row) in order to make the bull illustration a flat, single color shape
- With the solid shape still selected, go to the Object Menu and choose Path > Offset Path
- When the dialog box appears, enter a value of 4 px and hit OK to apply the changes
- Next, drag this new layer (Layer 11) down just below the First Pass Layer, and above the BG Layer that we created before
- You should now see a dark orange outline around the entire bull logo except for the text
- Select the merged bull shape and press Command/Ctrl+C to copy, and then Command/Ctrl+F to Paste in Front
- Select your fill color, and then switch to the Eyedropper Tool (I) and sample the dark orange shadow color
- Press Command/Ctrl+2 to lock this copy of the shape, and then you should be able to select the dark orange copy just behind it
- Use the Eyedropper Tool (I) again to change the color of this dark orange shape to the pale yellow/tan highlight color from the logo
- Click and drag the tan color from the fill to the stroke so that they both match
- Turn the visibility of the BG Layer back on and then increase the stroke weight of the tan bull shape to about 30 pt
- Go to the Object Menu and choose 'Unlock All'
- You should now have a thin red stroke around the bull and then a thicker, tan border all the way around as well
- Next, select the Bulls text with your Selection Tool (V) and make a copy of it, and then press Command/Ctrl+F to Paste in Front
- Go to the Pathfinder Tool and once again choose Merge and then Unite to make it one solid shape
- Press Command/Ctrl+Shift+[ to send it all the way to the back, behind the main group
- Click on the fill color and then use the Eyedropper Tool (I) to sample the same tan highlight color
- Click and drag the fill color to the stroke, and then use the Stroke Panel to change the weight to 30 pt so it matches the border around the main logo shape
- With the tan shape behind the Bulls text selected, go to the Object Menu and choose 'Expand' and then as long as the Fill and Stroke options are checked, press OK to apply the changes
- Repeat this for the tan shape going around the outer bounds of the main logo shape as well
- Return to the Object Menu and choose 'Unlock All' once again to make sure everything is unlocked
- Zoom in and use your Direct Selection Tool (A) to fix any points that are flat - especially around the horns. Here you will need to move, delete, and redraw a few of the points with the Pen Tool (P) in order to make them come to a nice point
- If you happen to notice any other areas throughout the logo that are flat or blunt, use this same technique to modify the edges so that they come to a point
- There will also be a small gap between the letters 'L' and 'S' in the Bulls text where the background is showing through
- We will once again draw a shape on top of it that matches the tan outline color and send it to the back (Command/Ctrl+Shift+[)
- Select the tan border around the text, and the tan rectangle shape covering the gap, and then use your Pathfinder Tool to Merge them together
- Depending on the placement of your text you may also want to connect the tan border to the border around the main logo by tapping or nudging a few of the points on the corners of the letters to help keep things clean
Hints & tips
- Sometimes after merging and expanding shapes that have been offset, you may notice that the edges are flat where they should be coming to a point. When this happens you can use the Direct Selection Tool (A) to move and tweak the points using the handles in order to make them come to a point again. You may need to delete a point or two and then reconnect them with the Pen Tool (P) to close the shape.
- When creating logos like this where certain elements overlap others it becomes very important to be mindful of the order of your layers.
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