Images in Your Ads

Quick reference

• 00:04 In this video we gonna continues with step four.
• 00:07 Creating marketing content.
• 00:10 In this video we gonna talk about images in your ads.
• 00:14 Okay, so this is such a big piece.
• 00:17 Now this is part of the creativity, part of the experimentation,
• 00:21 because you never know what ad is gonna make a difference.
• 00:24 It could be a little bit of text that makes a difference in that
• 00:27 ad that makes it successful.
• 00:28 It could be the image that makes it successful.
• 00:31 It can be the placement of text.
• 00:33 It can be placement of the image.
• 00:35 So, we're gonna talk about how to experiment of all those different things
• 00:38 in the upcoming videos.
• 00:40 But what I want you to understand, is what kind of images do you want to use?
• 00:44 The first thing is you wanna use images that have contrasting colors, or
• 00:50 black and white, black and white is very contrasting, or
• 00:54 colors that contrast something that again, grabs the attention.
• 00:58 Cuz that's what marketing is all about is grabbing the attention of that consumer,
• 01:02 grabbing that attention of that prospect, of that ideal client.
• 01:08 Number two, another great thing to use in images are animals,
• 01:13 specially like smiling animals, right, or really something out of the ordinary.
• 01:18 Something that's cute, right?
• 01:19 Like a cute little kitten, that's people, gets their attention.
• 01:23 All right, we love watching dancing cats on YouTube.
• 01:27 So give me something cute, or
• 01:28 it could be something ferocious, like a lion or something.
• 01:31 Like whoa, check that out, or a snake, or a crocodile, I mean, it could be anything.
• 01:36 Just depends on your brand.
• 01:39 What kind of branding are you trying to put forth and your product or
• 01:42 your service, right?
• 01:44 Because if you have a knitting class, you may or may not want to use a big lion.
• 01:49 I don't know, it might be good for knitting.
• 01:51 Who knows?
• 01:52 Okay, but you might want to have something that's consistent with you're brand, and
• 01:56 your product, and your service.
• 01:58 Okay, the next image that tends to work that grasps people's
• 02:02 attention are children, children.
• 02:04 But they need to be doing something that catches your eye, so
• 02:08 a child laughing, just having a great time, right?
• 02:11 Or a child crying that's gonna get your attention.
• 02:15 Or a child screaming.
• 02:17 Something that shows emotion, and that's the same for anybody that you use.
• 02:21 So if you use an adult photo.
• 02:25 If it's a stock photo, we're gonna talk about that in just a moment.
• 02:29 Something that catches your eye.
• 02:30 Something that shows emotion.
• 02:33 Now, the other image you can use is yourself, right?
• 02:36 Or a spokesperson.
• 02:38 Somebody that's consistent with your brand.
• 02:40 So for example, if you have a surf shop, for example.
• 02:44 Then, the photo to be of you surfing.
• 02:47 It's something that's consistent with your brand.
• 02:50 If you are a speaker,
• 02:54 a photo of you speaking would be something that's consistent with your brand.
• 02:59 So, something with emotion, right?
• 03:01 That's gonna catch somebody's eye.
• 03:02 So you want something that's giving a representation of your brand, of your
• 03:08 product, of your service, but something that's going to catch their eye, as well.
• 03:12 Okay, excellent.
• 03:13 So what are some of the resources?
• 03:15 Where do you get these pictures?
• 03:16 Well, you can hire a professional photographer to take pictures of yourself.
• 03:21 Especially somebody who does commercial photography.
• 03:23 Somebody who specializes in doing that, they're going to get you
• 03:27 something that's gonna grab the attention of your viewer., okay, good.
• 03:32 Gettyimages is another great place.
• 03:34 Istockphotos.com that's a great place to get some of these photos as well,
• 03:40 and if you just Google stock photos,
• 03:42 you're gonna have some other sides that come up as well and and you can pick and
• 03:46 choose and grab the ones that you think will be best for you and your brand.
• 03:50 So images are super important.
• 03:52 Let's do a quick recap.
• 03:54 You wanna use something that's got contrasting colors,
• 03:56 maybe even that's black and white, or you might wanna use animals.
• 04:00 Animals doing something out of the ordinary.
• 04:03 A juggling dog is gonna get somebody's attention most likely.
• 04:07 If that matches your brand and your product or
• 04:09 service then great, go for it, something cute, or something ferocious.
• 04:15 Children doing something that catches your eye, showing emotion, or a photo of you,
• 04:20 or stock photos, with showing emotion.
• 04:23 Something that's consistent with your brand, your product, or your service.
• 04:26 Okay, great, you guys got this.
• 04:28 We'll see you in the next video.

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