Social Media Updates

Quick reference

• 00:04 In this video, we're gonna go to step five, get online.
• 00:10 There's lots of different ways to advertise and
• 00:12 market your company, aren't there?
• 00:14 I mean, you can get in print ads, right?
• 00:16 There's billboards, there's television, there's radio, there's newspapers,
• 00:20 anybody read newspaper anymore?
• 00:22 There's a lot of different ways to do it.
• 00:24 Banner ads, right?
• 00:25 But online seems to be the best way today to get the best ROI,
• 00:31 it's a low entry point to get started.
• 00:34 And you can get super focus because you can pick those demographics and
• 00:38 those personalities, where people are and those associations, etc.
• 00:42 online, and you can do it for great ROI.
• 00:45 It's not very expensive, okay?
• 00:47 So I've decided to put this section on online marketing so
• 00:52 that you guys can get the most out of this training.
• 00:54 Okay, here we go.
• 00:55 So, some of you are on social media.
• 00:59 Some of you are not on social media.
• 01:02 Some of you are probably on social media as you're watching this, okay?
• 01:05 Stop that, put that down and focus on the video, okay?
• 01:09 So social media updates.
• 01:11 Those are great.
• 01:12 Now, it could be personal or it could be your business page in social media, okay?
• 01:17 So, if there's a choice, always go with the business, okay?
• 01:21 And here's why
• 01:22 Because people want to learn from you, those items of value.
• 01:25 We're gonna talk about that in just a second.
• 01:28 But they wanna see it in the context of your company.
• 01:30 If they're going to connect with you, okay?
• 01:33 Your personal may or
• 01:34 not have things in there that would damage your brand or help your brand.
• 01:39 I don't know, right?
• 01:40 But you wanna try to keep things in a business
• 01:43 sense when you're using it in marketing.
• 01:45 Does that make sense?
• 01:46 Okay, good.
• 01:47 So, the key is consistency, okay?
• 01:51 Your followers will not always see your posts.
• 01:54 So, you need to make sure that you're always getting stuff out there
• 01:57 consistently, okay?
• 01:58 And what's great about social media is once somebody sees it and
• 02:02 they really like what you put out
• 02:04 If they're your tips, if they're your how to, or whatever that is for them,
• 02:08 and they like it, they can now share it on their social media pages, okay?
• 02:13 And we'll talk about the different social media, okay?
• 02:16 So Facebook is a big one, right?
• 02:19 A lot of people who are on social media are on Facebook, and it's important for
• 02:23 you to be on Facebook because some people, that's how they like to communicate.
• 02:27 That's gonna be the best way to reach them.
• 02:29 We're gonna talk about Facebook ads in a little bit, but just in your post,
• 02:34 make sure it's something that is important to your ideal client.
• 02:37 The person that you're speaking to, okay?
• 02:39 So you may have your past clients in there,
• 02:41 you may have your prospects in there, you may have your current clients in there.
• 02:46 Send something that they care about, an item of value.
• 02:49 Now, if you want it to go to more people on that page,
• 02:53 you can do something on Facebook called a boost.
• 02:56 What's a boost?
• 02:57 Well, you can pay a certain amount of money,
• 03:00 and Facebook will make sure that it goes out to more of your followers, okay?
• 03:05 That's the one thing that it does.
• 03:06 The second thing it does is it shows Facebook that,
• 03:09 hey, you're a marketing player in the online space, okay?
• 03:13 And that's gonna help us when we get to Facebook ads, and
• 03:15 we'll talk about that in a little bit as well.
• 03:17 Because you want people to be exposed to your message, right?
• 03:21 To that marketing message, whatever that's gonna be, okay?
• 03:24 Another great thing to share in social media are current events, right?
• 03:28 So those would be any promotions so you have going on.
• 03:32 Any unique point of views that you have.
• 03:35 Another thing that's great are polls.
• 03:37 If there's something in your industry and there's a question,
• 03:39 you wanna do a poll, that's great, right?
• 03:42 So what is the key?
• 03:43 Post things that are important to your ideal client and ask yourself,
• 03:47 if you're about to do a post, before you hit post
• 03:51 Ask yourself, does my ideal client care about this thing?
• 03:55 I mean, really?
• 03:57 Okay, I want you to start thinking that way.
• 03:59 Okay, and I want you to start thinking about calls to action.
• 04:02 What do you want them to do?
• 04:04 What's your ultimate goal of making that post, okay?
• 04:08 So it may or may not be the bold promise, or how you're doing it, but
• 04:12 it's something to stay engaged and stay top of mind with your clients.
• 04:16 So David, what social media do I need to be on?
• 04:19 As of the shooting of this video, the most important are definitely Facebook, okay?
• 04:24 Facebook, a lot of people like to communicate through Facebook.
• 04:27 Twitter, Twitter is very quick.
• 04:29 There are just these 140 characters, you put your message out there.
• 04:32 You can link it back to your blog, back to your website, back to your social media
• 04:38 videos, your online social platforms, your YouTube, whatever it is, okay?
• 04:43 And you wanna have LinkedIn.
• 04:44 LinkedIn, there's a lot of professionals that are on LinkedIn.
• 04:47 Okay, so you wanna use that as well.
• 04:49 How often do you wanna post?
• 04:51 Well, once a day is a great way to do it, okay?
• 04:54 That's a great way to know that hey, once a day,
• 04:57 I'm gonna be out there talking to my people or it might be three times a week.
• 05:01 And that way, you're sure that all those three days, you're out there.
• 05:04 You wanna stay top of mind.
• 05:06 And you can, if you're shooting items of value like in video or
• 05:09 you're writing, or you're doing audio, you can do what we call, batching, okay?
• 05:13 You can do what we call batching, you can take that whole week, those five days and
• 05:18 you can pre-write them or pre-record them.
• 05:20 So that way, when it comes to those days, all you're doing is uploading or
• 05:23 posting them.
• 05:25 David, I don't know how to do that.
• 05:26 Well, there's tons of resources out there on Google, and
• 05:29 of course you can hire people that can help you get the stuff done as well, okay?
• 05:33 So remember, the key thing is consistency, key is consistency.
• 05:37 Put down current events, speak to your ideal client, to what's important to them,
• 05:41 once a day, three times a day, whatever it is.
• 05:44 And whatever you decide is gonna work for you, do it consistently and batch, right?
• 05:49 Get that whole week done on one day, and
• 05:51 that way you're gonna save some time as well.
• 05:54 All right, you got this, we'll see you in the next video.

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