Landing Pages

Quick reference

• 00:04 In this video we are gonna continue with step five, get online.
• 00:09 So we know that having your website, that's an online presence, right?
• 00:14 And we talked about putting your framework in there for attracting clients.
• 00:18 And the same with your blog as well.
• 00:21 Now, I want to talk to you about something that's similar to a website,
• 00:24 but just a little different.
• 00:26 We call it a landing page.
• 00:28 You may hear people talk about a squeeze page as well, okay?
• 00:32 So, what is a landing page?
• 00:33 It's one page that has that marketing message that we talked about,
• 00:37 that framework, right?
• 00:39 And it offers massive value to your prospects.
• 00:43 And typically, this massive value is offered for free or
• 00:47 a very low price point.
• 00:49 Because remember, we just want to engage with our marketing.
• 00:53 Now, we want to get to know people.
• 00:55 This is where we get to take them to coffee.
• 00:57 And then we get to take them to dinner, then we get to meet their parents and
• 00:59 then we get married, right?
• 01:00 It's a step by step process.
• 01:03 Rather than just take him to coffee and ask him to marry us, right?
• 01:06 Just shooting him an e-mail or getting him on a page and saying buy this thing, okay?
• 01:10 Does that make sense?
• 01:11 You wanna build that relationship where they get to know us,
• 01:14 like us, and trust us.
• 01:16 So, this landing page website, its sole function is to add massive value,
• 01:23 number one, and collect leads, number two.
• 01:27 That's big.
• 01:28 So, collecting leads.
• 01:29 It's typically gonna be e-mails, but it could also be phone numbers, right?
• 01:33 Names, it could be addresses.
• 01:35 It just depends on what you're selling, the price point you're selling it at, and
• 01:39 whether it's a product or a service, and how your sales funnel's gonna go.
• 01:42 l Do you need to get them on the phone in order to do a sale?
• 01:45 Do you have to do an appointment first, okay?
• 01:47 So, all of that's gonna vary, but that's what you want with this landing page.
• 01:51 Now, what you wanna do the first thing is add massive value.
• 01:55 So, that could be those items of value we talked about.
• 01:58 It could be a video, it could be a guide, it could be an audio or an MP3, right?
• 02:03 Something that says hey, give us this information,
• 02:07 and we're gonna talk about hat in just a moment, give us this information and
• 02:10 you're gonna get this massive value item of value for free, okay?
• 02:14 Or for a low price point.
• 02:16 So now, when you're capturing the leads, we call it an opt-in,
• 02:21 opting in, and saying, hey, I want this item of value.
• 02:24 In exchange for that, I'm gonna give you my name and e-mail, typically.
• 02:28 Typically, it's first name and e-mail.
• 02:30 And then, you can do e-mail marketing.
• 02:31 We're gonna talk about that in another video, okay?
• 02:34 But if it's something more complex and you need to talk with them,
• 02:37 you might have them put in their name, their phone number, and their e-mail.
• 02:40 Or if it's something you have to send to them, put in their name and their address.
• 02:44 So, for example, if you're giving away a free book, hey, put in your address and
• 02:48 we'll give you that free book, and we'll ship it out to you, okay?
• 02:51 Great news.
• 02:52 Now, the visitor gives you their information in exchange for
• 02:55 the item of value.
• 02:57 So, it depends on your industry, but what that item of value is gonna be is
• 03:02 gotta be something that they really want, something that's speaking to your ideal
• 03:05 client that they're saying, wow, gosh, they're giving me this thing for free?
• 03:09 I wonder what they would give me if I paid them!
• 03:12 Okay, that's where you're going with this.
• 03:14 So, let's do a quick recap.
• 03:16 Landing pages.
• 03:17 Now, what are some of the resources for that?
• 03:19 It could be, there's a company called, Kajabe.
• 03:21 There's another company called Leadpages.
• 03:22 There's another company called ClickFunnels.
• 03:26 Now, you can do this on your own, and you can go to these sites.
• 03:29 You can also hire people who know how to build these out for you, and
• 03:32 they can do it very inexpensively as well, okay?
• 03:35 So you want to make sure you have a landing page, or
• 03:37 sometimes called a squeeze page,
• 03:39 whose sole function is to add massive values to your clients and collect leads.
• 03:44 That massive value can be delivered in a video, could be a guide,
• 03:47 could be an audio, an MP3.
• 03:48 And you want them to fill out an opt-in, right?
• 03:53 So the visitor gives you information in exchange for that item of value.
• 03:56 Their name, their e-mail, sometimes their phone number, address,
• 03:59 depending on what your item of value is and your industry, okay?
• 04:03 This is great because now you've got all those leads, and
• 04:06 you want to have yourself or somebody connect that into your database.
• 04:10 So now, those leads go into your prospect database that you can continue to market
• 04:15 to and to build that relationship.
• 04:17 Does that make sense?
• 04:18 Good.
• 04:19 You guys got this, I'll see you in the next video.

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