Blogs

Quick reference

• 00:04 In this video, we're gonna continue with step five.
• 00:07 Get online.
• 00:08 We're gonna talk about blogs.
• 00:11 Blogs are so great.
• 00:13 It's a really good way for you to add an item of value, just massive value
• 00:18 to your client, to your prospects to somebody who comes across your blog and
• 00:22 you're establishing yourself as a market leader.
• 00:25 As an expert in your industry or your market okay so
• 00:30 it adds the value we've talked about it quite a bit in those other videos,right?
• 00:33 It could be written, it could be a video, it could be an audio, it could even be
• 00:38 a podcast, right, you can take that podcast and embed it into your blog.
• 00:44 Really, what is a blog?
• 00:45 A blog is a page on your website.
• 00:48 You have your homepage, you have your services page, your contact page, and
• 00:52 then you also have a blog.
• 00:54 That blog doesn't have to sit on your home page, as well.
• 00:57 There's other resources out there like Tumbler, WordPress, or others.
• 01:02 And you can take those blogs and
• 01:05 integrate them into your website or the blog can sit on its own, right?
• 01:09 So you can do it either way.
• 01:11 The best thing you need to do is make sure you find a platform that's right for you.
• 01:16 Okay, so you've got that blog.
• 01:18 So what do you put in the blog?
• 01:20 You put in those items of value.
• 01:22 So something of interest in your market, right?
• 01:25 So it could be a current event.
• 01:27 What's going on in the market?
• 01:28 What's going on in the world?
• 01:30 What's on the mind of your ideal client?
• 01:34 it could be your unique perspective and
• 01:37 something that's happening in your market, okay.
• 01:39 So if you're a real estate agent and
• 01:41 you're looking at what home prices are up or down or, are interest rates up, or
• 01:45 interest rates are down, that's great content, right?
• 01:48 Because if I'm looking to buy or sell a home, is that information important to me?
• 01:52 You bet and if you're the expert and you know then hey,
• 01:56 I might want to call you up to help sell my house or buy a home with you, okay.
• 02:01 This is one of my ninja secrets.
• 02:03 Do you guys want a ninja secret?
• 02:05 Okay, I love Google News, okay?
• 02:08 They're not paying me to do this but this is something that I use.
• 02:11 Google News alerts and you can pick a specific subject in your marketplace.
• 02:16 So for me, I pick costumer service.
• 02:18 So, when Google find something that comes up, an article in Google News,
• 02:23 It'll shoot me an email and It'll have a link to the customer service.
• 02:27 And what's great about that is it comes right to my inbox, I click on it and
• 02:31 I can read about customer service.
• 02:34 And you can put in any subject that you want.
• 02:37 Something into manufacturing, into cars, into homes, whatever it is and
• 02:41 you can get as specific as you want and whenever those articles come up,
• 02:45 now you've got something where you can draw to put into your blog.
• 02:49 You can take something and put a link to that article in there.
• 02:52 Or you can take that, read that article, summarize it and
• 02:55 send it out to your prospects and in your marketing.
• 02:58 It's a great tool and something that will really help you,
• 03:01 make sure you've got great content for your blog.
• 03:03 Makes sense?
• 03:04 Okay, good.
• 03:06 Next, keywords and links throughout the writing.
• 03:09 So for example, let's say you're a wedding planner, and
• 03:12 you get a lot of questions of how to choose the right DJ, okay?
• 03:17 Write a blog about it, or shoot it in a video, or do an audio and
• 03:21 you call it How to Choose a DJ.
• 03:24 And throughout the writing,
• 03:25 throughout the video, right, you talk about this is how you choose a DJ.
• 03:30 How do you choose a DJ?
• 03:31 This is how you do it.
• 03:32 Choose a DJ.
• 03:33 Now, there's something called a hyperlink.
• 03:36 A hyperlink is when you mention a word in the blog, you highlight it,
• 03:41 you put a hyperlink to it, and it will take you to another web address.
• 03:45 Okay, now, in that other web address could be a number of different things, but
• 03:49 it's where you have your call to action.
• 03:52 So, it could take them to a sales page of your website.
• 03:56 That link, that hyperlink could take them to your landing page.
• 04:00 It could take them to your opt-in page.
• 04:01 It could take them wherever you want.
• 04:04 It could take them to a shopping cart.
• 04:05 Right?
• 04:06 Wherever you want to take them but you highlight those keywords.
• 04:09 Now what ends up happening is Google will say okay,
• 04:12 people are looking for how to hire a DJ.
• 04:16 Well look this blog has it all throughout here, right?
• 04:19 And there's links to different things.
• 04:21 Google likes that.
• 04:22 They're going to push you up in the rankings.
• 04:23 And when they push you up in the rankings what happens?
• 04:26 Now more people see that blog.
• 04:28 Now you've got more people that of your ideal client that are looking for that.
• 04:32 And if you're a wedding planner, now you're giving this great advise.
• 04:35 You're an expert.
• 04:36 When they need a wedding planner, they may call you.
• 04:39 Or they may share it on their social media, right?
• 04:41 People share blogs on social media all the time.
• 04:44 And somebody who's getting married, now might see you.
• 04:47 And that's your ideal client piece, okay.
• 04:50 Hope that make sense, so to recap, do a blog, put an item of value in it,
• 04:55 written, video or audio, could be a podcast you embed in there as well.
• 05:00 Make sure something interest in your market, a current event,
• 05:03 a unique perspective.
• 05:04 If you wanna get some more content, go to Google News Alerts and
• 05:08 find out about getting Google News alerts into your inbox on a particular subject
• 05:13 in your marketplace.
• 05:15 Use keywords throughout the writings of your blogs, right?
• 05:18 Even if you transcribe In your video make sure you are using that key phrase is
• 05:23 in your video so that Google will see it and it will push you up in the ranking so
• 05:27 that more people will be exposed to your business and message.
• 05:30 Okay and if you are looking for a platform, Tumblr, WordPress, others.
• 05:34 Just google blog platforms.
• 05:36 And if you don't know how to put it together yourself, that's okay.
• 05:40 There is lots of people that can help you do this, okay.
• 05:43 You guys got this.
• 05:44 And we'll see you in the next video.

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