Email Campaigns

Quick reference

• 00:04 In this video we're gonna move on to step six.
• 00:08 Promote, promote.
• 00:11 This is where you actually get out there and take those campaigns and
• 00:15 get them out to your people, out to your prospects, out to the market place,
• 00:20 out to those people you are trying to turn into your ideal plan.
• 00:24 And one of my favorite ways to do that is through e-mail campaigns.
• 00:28 At the time of the shooting of this video email campaigns are fantastic, and
• 00:33 here's why.
• 00:34 They're inexpensive, and they're the most effective way to build trust,
• 00:39 to build likability from your prospects before they even meet you.
• 00:44 So I love email campaigns.
• 00:45 How many of you get a lot of e-mails right now?
• 00:48 Absolutely, right?
• 00:49 So we need to use that framework that we talked about.
• 00:52 You need to grab people's attention.
• 00:54 You gotta get some links, you got to add some massive value.
• 00:57 Now, sometimes people will open your emails,
• 01:00 sometimes people won't open your emails.
• 01:02 Sometimes they'll open it and they'll love it and
• 01:04 they'll share it on their social media, sometimes they won't.
• 01:07 But if you're doing it, the key word is, consistently you're going
• 01:12 to start to see results consistently, consistently, consistently.
• 01:17 So what goes into these emails?
• 01:19 In these email campaigns?
• 01:20 The same thing we've been talking about before.
• 01:23 Those items of value.
• 01:24 It could be a message that you're sending, it could be a link to a video, it could be
• 01:29 a link to your landing page, or they can download for example some sort of guide.
• 01:33 A PDF guide in your market place.
• 01:35 Something that's a how to guide, or some tips or something.
• 01:40 It could be an audio download, an MP3, or you can download a video series.
• 01:45 It could be any of those things.
• 01:47 And again, if you don't know how to do it yourself
• 01:50 there's people out there that you can hire to do this for you.
• 01:53 And so you're always going to have a contact point
• 01:59 with your prospects, so that you can take them and turn them into your customers.
• 02:04 Now, again I love that word consistently.
• 02:07 Be consistent.
• 02:08 So if you're gonna send out email campaigns, maybe it's once a week.
• 02:12 So every Tuesday this is gonna go out and they are gonna get an item of value.
• 02:16 Or maybe it's once a month, or maybe it's once a quarter, depending on your
• 02:20 product or service, depending on your industry, what you're offering.
• 02:24 So people will get used to seeing that,
• 02:26 and they'll start looking for your information, if its good information.
• 02:31 So make sure that when you're putting together your items of value
• 02:34 it's something that they care about.
• 02:36 Ask yourself, do they really care about this?
• 02:38 Really?
• 02:40 Is it gonna grab their attention?
• 02:42 Is it something that's revolutionary?
• 02:44 Is it something that's contrary to regular thinking?
• 02:48 Is it something that's absolutely exceptional?
• 02:53 So that's what you want in those items of value, and they could be for free or
• 02:56 they can be for a really low entry point.
• 02:59 And the whole idea of marketing is to what?
• 03:01 Gain those customers so you have more people to serve.
• 03:05 So email campaigns.
• 03:06 Let's do a quick recap.
• 03:08 It's very inexpensive and it's an effective way to build trust and
• 03:11 likability from your prospects before they even meet you.
• 03:14 And what's great, and what you're gonna find is it's gonna start creating more
• 03:17 demand for your product as well.
• 03:20 And the ROI on the email campaigns is great.
• 03:23 The items of value, what is that?
• 03:26 That's a link to a video, a landing page, a downloadable guide,
• 03:30 MP3, video series, it could be a link to your podcast.
• 03:34 And be consistent.
• 03:36 Marketing is about consistency.
• 03:38 If you do it once and don't see results do it again.
• 03:42 Tweak some different things.
• 03:43 We're gonna talk about some different things you can tweak to start really
• 03:47 honing in on your results in some upcoming videos.
• 03:50 But be consistent.
• 03:51 Once a week, once a month, once a quarter, depending on your product or service and
• 03:55 your industry.
• 03:58 That's awesome stuff, you guys are rolling.
• 04:00 I'm gonna see you in the next video.

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