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Paid social media ads can help you attract your ideal clients and expose them to your brand more than once through retargeting.
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Quick reference
Social Media Ads
Discover how to separate your business social media from your personal social media and how to use it to attract more customers.
When to use
Paid social media ads can help you attract your ideal clients and expose them to your brand more than once through retargeting.
Instructions
In addition to your social media posts, you can also do paid ads. You can choose for your ad to appear when your ideal customer is browsing Facebook, LinkedIn or Twitter. You can also do the same for Google ads, which will appear when people search for similar keywords on Google.
Advantages
- Easy to use and track, and easy to target people.
- Dashboard with information about how many people saw your ad, clicked on your ad, viewed your video, how many people purchased.
- On Facebook you can target people who follow similar people or businesses to your company, e.g. if you have a haircare company, you can target people who follow your competitors, because you know they are your ideal clients.
- Low barrier to entry, and inexpensive.
- You can set a budget that works for you.
Disadvantages
- Requires lots of experimenting and needs solid demographics.
- Takes trial and error to find an ad that performs
Re-targeting available – follows visitors to other sites and places your ad.
- A visitor sees your ad on Facebook, clicks on it, and then closes out. What is called a “cookie” is stored temporarily for that visitor. They visit another page on Facebook later on, and will see your ad again.
- Retargeting exposes your brand to customers so they will remember it
- If they were on the fence about purchasing, the reminder by retargeting may push them to buy
- 00:04 In this video we're gonna continue with step six, promote.
- 00:08 We're gonna talk about social media ads.
- 00:11 There is all types of social media out there and you've got your posts, right.
- 00:15 Those are your updates, those items of value that you're putting out there.
- 00:19 Now there is also a way to do paid ads, so you can do it Facebook.
- 00:23 You can do it on Twitter.
- 00:24 You can do it on LinkedIn.
- 00:26 And what's great about it is it's a very low entry point, and it's very trackable,
- 00:31 very measurable, and we're gonna talk to more about that in another video as well.
- 00:35 So what’s great about it is you can decide who your ideal client is,
- 00:39 we already know who that is.
- 00:41 And now you're going to send an ad to them when they're checking their Twitter or
- 00:45 checking their Facebook or
- 00:46 checking their LinkedIn, your ad will pop-up with your message, okay?
- 00:51 And you’re gonna grab them with that bold promise and send them somewhere for
- 00:55 an action, okay?
- 00:57 So what's also great about this
- 00:59 social media ads is you can do something called retargeting.
- 01:03 Retargeting, that's where you follow a visitor
- 01:05 with a little something that goes into their browser called a cookie.
- 01:09 You made have heard of that before.
- 01:10 So when they go to, let's say they're on their Facebook.
- 01:14 And they see your ad, they click on it,
- 01:15 and they're like, that's interesting I'm gonna come back to that later, right?
- 01:19 So now, they close that down, they go back to some other page on Facebook,
- 01:23 who's ad will pop-up in that little corner or maybe in a banner?
- 01:26 Your ad.
- 01:28 So what ends up happening is, now you're getting more eyeballs, right?
- 01:31 And it's gonna have the effect that, wow this company is everywhere.
- 01:35 Okay, we call that retargeting.
- 01:37 So they follow you around.
- 01:40 Now, sometimes they'll do it from Google as well, you can do some Google Ads, okay?
- 01:45 And you can start doing retargeting, and anything that's Google,
- 01:47 you're gonna start coming up on there, okay?
- 01:50 Now you don't have to know how to do this yourself.
- 01:52 You can hire somebody and tell them what you wanna do, and they can do it for
- 01:56 you, okay?
- 01:57 And the one of the best things about social media ads
- 02:00 is they're very easy to track.
- 02:02 So you've got a dashboard, okay?
- 02:04 Just like a lot of online portals and it's got great information.
- 02:08 It'll tell you how many people saw your ad.
- 02:10 How many people clicked on it.
- 02:12 How many people downloaded or watched your item of value, right?
- 02:15 Gives either that video, or that white paper, or that guide or something.
- 02:19 Or even who purchased, who went to your shopping cart and
- 02:23 actually bought your core product, or your up-sells and your down-sells, okay.
- 02:27 So here's some of the advantages.
- 02:29 It's simple to set up, and it's inexpensive.
- 02:32 Where you get to decide how much money you're going to spend daily, monthly,
- 02:36 etc., okay?
- 02:37 And you can do it yourself or you can hire someone to set it up for you.
- 02:40 Some of the disadvantages are,
- 02:42 it can take lots of experimentation to find the ad that performs.
- 02:46 But if you have the foundation of what we discussed,
- 02:50 you should have solid demographic knowledge, right?
- 02:53 Before you get to this stage.
- 02:54 Okay, so I've got a client, and I do executive coaching with him and
- 02:58 he has a company where all he does is online ads, right?
- 03:02 That's his business.
- 03:03 And in a given week, he may run 100 ads, and he won't know exactly
- 03:09 which one is gonna hit, until he gets them out there, and he experiments with them.
- 03:12 Now, that's a very extreme example, right?
- 03:15 But once they find an ad that hits, then they put more marketing dollars behind it,
- 03:20 and that's the one that grows the revenue, right.
- 03:23 But it takes a lot of experimentation, right.
- 03:25 So sometimes you're lucky, and you boom, you hit it right on the first one, okay?
- 03:29 We'll give you some more examples as we move into some of the other
- 03:32 videos as well.
- 03:33 But in Facebook ads, what's really great about it is you can target people who
- 03:37 follow other people who are similar to you, or target other companies,
- 03:42 like your competitors, for example.
- 03:44 So you know that, hey, my ideal client may also be looking at another company.
- 03:50 So you can put that into your Facebook ads, hey, anybody who looks at or
- 03:53 follows this other company, I want them to see my ad, right.
- 03:56 So similar businesses or complimentary businesses.
- 04:00 Maybe they're in a different industry, but it's a compliment to your company.
- 04:04 So you know that, hey, those people are my ideal client.
- 04:07 So your ad will show up for them.
- 04:10 Okay, so social media ads gives you a lot of flexibility, it's a very low
- 04:14 entrance point and that there's lots of things that are beneficial to you.
- 04:18 So Facebook ads, Twitter ads, or LinkedIn ads that's a great place to start.
- 04:22 Get some retargeting going, follow a visitor with a little cookie, and
- 04:25 if that doesn't make a whole lot of sense of you, look it up online,
- 04:29 look cookies and retargeting, right.
- 04:31 And will tell you that process in detail.
- 04:35 Go to the websites, they'll see other media pages, and
- 04:38 your ads will pop-up on other websites.
- 04:40 It's absolutely amazing, makes you look like you're everywhere.
- 04:43 And the great thing about social media ads, they're easy to track.
- 04:47 They've got a dashboard with great information that's gonna help you make
- 04:50 intelligent decisions moving forward.
- 04:53 How many people saw your ad?
- 04:54 How many people clicked on it, download it, or watch your item of value?
- 04:58 So some more advantages?
- 04:59 It's easy to setup and it's inexpensive, you get to decide how much you spend.
- 05:03 Disadvantages?
- 05:04 Sometimes it take a lot of experimentation to find the ad that performs.
- 05:08 But if you have the foundation that we've discussed,
- 05:11 you should have a solid demographic knowledge before you get to this stage,
- 05:15 and you're gonna get better results.
- 05:17 So in Facebook ads, you can also target people or companies
- 05:21 that are similar to you, competitors, or even complementary businesses, okay.
- 05:26 This is good stuff,
- 05:27 you guys are moving forward, and I'll see you in the next video.
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