Social Media Ads

Quick reference

• 00:04 In this video we're gonna continue with step six, promote.
• 00:08 We're gonna talk about social media ads.
• 00:11 There is all types of social media out there and you've got your posts, right.
• 00:15 Those are your updates, those items of value that you're putting out there.
• 00:19 Now there is also a way to do paid ads, so you can do it Facebook.
• 00:23 You can do it on Twitter.
• 00:24 You can do it on LinkedIn.
• 00:26 And what's great about it is it's a very low entry point, and it's very trackable,
• 00:31 very measurable, and we're gonna talk to more about that in another video as well.
• 00:35 So what’s great about it is you can decide who your ideal client is,
• 00:39 we already know who that is.
• 00:41 And now you're going to send an ad to them when they're checking their Twitter or
• 00:45 checking their Facebook or
• 00:46 checking their LinkedIn, your ad will pop-up with your message, okay?
• 00:51 And you’re gonna grab them with that bold promise and send them somewhere for
• 00:55 an action, okay?
• 00:57 So what's also great about this
• 00:59 social media ads is you can do something called retargeting.
• 01:03 Retargeting, that's where you follow a visitor
• 01:05 with a little something that goes into their browser called a cookie.
• 01:09 You made have heard of that before.
• 01:10 So when they go to, let's say they're on their Facebook.
• 01:14 And they see your ad, they click on it,
• 01:15 and they're like, that's interesting I'm gonna come back to that later, right?
• 01:19 So now, they close that down, they go back to some other page on Facebook,
• 01:23 who's ad will pop-up in that little corner or maybe in a banner?
• 01:26 Your ad.
• 01:28 So what ends up happening is, now you're getting more eyeballs, right?
• 01:31 And it's gonna have the effect that, wow this company is everywhere.
• 01:35 Okay, we call that retargeting.
• 01:37 So they follow you around.
• 01:40 Now, sometimes they'll do it from Google as well, you can do some Google Ads, okay?
• 01:45 And you can start doing retargeting, and anything that's Google,
• 01:47 you're gonna start coming up on there, okay?
• 01:50 Now you don't have to know how to do this yourself.
• 01:52 You can hire somebody and tell them what you wanna do, and they can do it for
• 01:56 you, okay?
• 01:57 And the one of the best things about social media ads
• 02:00 is they're very easy to track.
• 02:02 So you've got a dashboard, okay?
• 02:04 Just like a lot of online portals and it's got great information.
• 02:08 It'll tell you how many people saw your ad.
• 02:10 How many people clicked on it.
• 02:12 How many people downloaded or watched your item of value, right?
• 02:15 Gives either that video, or that white paper, or that guide or something.
• 02:19 Or even who purchased, who went to your shopping cart and
• 02:23 actually bought your core product, or your up-sells and your down-sells, okay.
• 02:27 So here's some of the advantages.
• 02:29 It's simple to set up, and it's inexpensive.
• 02:32 Where you get to decide how much money you're going to spend daily, monthly,
• 02:36 etc., okay?
• 02:37 And you can do it yourself or you can hire someone to set it up for you.
• 02:40 Some of the disadvantages are,
• 02:42 it can take lots of experimentation to find the ad that performs.
• 02:46 But if you have the foundation of what we discussed,
• 02:50 you should have solid demographic knowledge, right?
• 02:53 Before you get to this stage.
• 02:54 Okay, so I've got a client, and I do executive coaching with him and
• 02:58 he has a company where all he does is online ads, right?
• 03:02 That's his business.
• 03:03 And in a given week, he may run 100 ads, and he won't know exactly
• 03:09 which one is gonna hit, until he gets them out there, and he experiments with them.
• 03:12 Now, that's a very extreme example, right?
• 03:15 But once they find an ad that hits, then they put more marketing dollars behind it,
• 03:20 and that's the one that grows the revenue, right.
• 03:23 But it takes a lot of experimentation, right.
• 03:25 So sometimes you're lucky, and you boom, you hit it right on the first one, okay?
• 03:29 We'll give you some more examples as we move into some of the other
• 03:32 videos as well.
• 03:33 But in Facebook ads, what's really great about it is you can target people who
• 03:37 follow other people who are similar to you, or target other companies,
• 03:42 like your competitors, for example.
• 03:44 So you know that, hey, my ideal client may also be looking at another company.
• 03:50 So you can put that into your Facebook ads, hey, anybody who looks at or
• 03:53 follows this other company, I want them to see my ad, right.
• 03:56 So similar businesses or complimentary businesses.
• 04:00 Maybe they're in a different industry, but it's a compliment to your company.
• 04:04 So you know that, hey, those people are my ideal client.
• 04:07 So your ad will show up for them.
• 04:10 Okay, so social media ads gives you a lot of flexibility, it's a very low
• 04:14 entrance point and that there's lots of things that are beneficial to you.
• 04:18 So Facebook ads, Twitter ads, or LinkedIn ads that's a great place to start.
• 04:22 Get some retargeting going, follow a visitor with a little cookie, and
• 04:25 if that doesn't make a whole lot of sense of you, look it up online,
• 04:29 look cookies and retargeting, right.
• 04:31 And will tell you that process in detail.
• 04:35 Go to the websites, they'll see other media pages, and
• 04:38 your ads will pop-up on other websites.
• 04:40 It's absolutely amazing, makes you look like you're everywhere.
• 04:43 And the great thing about social media ads, they're easy to track.
• 04:47 They've got a dashboard with great information that's gonna help you make
• 04:50 intelligent decisions moving forward.
• 04:53 How many people saw your ad?
• 04:54 How many people clicked on it, download it, or watch your item of value?
• 04:58 So some more advantages?
• 04:59 It's easy to setup and it's inexpensive, you get to decide how much you spend.
• 05:03 Disadvantages?
• 05:04 Sometimes it take a lot of experimentation to find the ad that performs.
• 05:08 But if you have the foundation that we've discussed,
• 05:11 you should have a solid demographic knowledge before you get to this stage,
• 05:15 and you're gonna get better results.
• 05:17 So in Facebook ads, you can also target people or companies
• 05:21 that are similar to you, competitors, or even complementary businesses, okay.
• 05:26 This is good stuff,
• 05:27 you guys are moving forward, and I'll see you in the next video.

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