Print Ads

Quick reference

• 00:04 In this video, were gonna continue with step six, promote.
• 00:08 Now, a lot of you may use print ads, right, that might be best for you.
• 00:14 So, the thing you have to be with print is to have to choose the medium, okay?
• 00:18 So that might look like a magazine for you or postcards or mailers.
• 00:23 Now, here's the advantages of a magazine.
• 00:26 You can target very segmented demographics of readers, right?
• 00:31 You can also target on people's tablets and people's phones, right,
• 00:35 because they get some magazine subscriptions there.
• 00:38 So, what I like about magazines is especially if you get a trade magazine to
• 00:42 your industry or marketing, right?
• 00:44 So, it's less expensive that way.
• 00:46 So like a niche market magazine that has like 15,000 people, for example,
• 00:50 in circulation it's supper targeted, it's less expensive, okay?
• 00:55 And you go through the format of those ads, it's the same thing.
• 00:59 What's gonna get their attention, right?
• 01:00 You put those images in there, you get that text, tell them what you're gonna do,
• 01:04 your benefit, your solution, specific called the action,
• 01:07 put your scarcity in there, put your timeline right in there, right?
• 01:10 So, make sure that you work that stuff out as far as timelines,
• 01:14 when that circulations gonna hit, okay?
• 01:16 So you have to calculate all that stuff, right?
• 01:18 But the framework is always the same whether you're online or
• 01:22 whether you're in print, okay?
• 01:25 I love the advantages of mail, for example, if you're gonna do postcards.
• 01:30 Why do I like mail?
• 01:32 Like postage, snail mail.
• 01:34 It's less crowded than email.
• 01:36 When was the last time you got something in the mail, right?
• 01:39 Now postcards are pretty good,
• 01:40 the disadvantages of postcards is they'll get thrown away sometimes, right?
• 01:45 Or if you send coupons and
• 01:46 whatever people just think it's junk mail it goes right into the trash.
• 01:50 Now, depending on the size of your business and
• 01:52 depending on your budget, if you're going to use mail,
• 01:55 you can use envelopes and something in there, like a personal note.
• 01:59 And you don't have to write it yourself but if you're self employed,
• 02:02 you're a realtor, or you're somebody who does mortgages,
• 02:05 you can just write a little personal note in there or insurance, right,
• 02:09 to your client and send it off to them, especially during holidays.
• 02:12 And if you're gonna send holiday cards, I recommend sending holiday cards for
• 02:17 Thanksgiving, why?
• 02:18 Most people are sending holiday cards for Christmas, or New Years,
• 02:24 or whether it's Hanukkah, or Kwanzaa, it doesn't matter, right?
• 02:30 That's where people are in that December holiday.
• 02:32 So you send something in Thanksgiving, guess who's gonna stand out?
• 02:36 You are and it's Thanksgiving.
• 02:38 You're giving thanks to that client for having them.
• 02:40 That's something that I've been doing for years and it works great for me.
• 02:42 But I don't use just a postcard, I use something, an actual envelope
• 02:50 that sometimes its hand-written and people really want to open that, right?
• 02:54 So, if you can do that, you have something nice in the mail,
• 02:57 it's a lot less crowded than email, okay?
• 02:59 A little more expensive but less crowded.
• 03:01 So, let's go back to print ads.
• 03:03 Choose the medium whether it's a magazine, postcard, mailers.
• 03:07 Use the same framework that we've been talking about throughout this
• 03:10 whole program.
• 03:11 That bold statement that's gonna capture their attention, right,
• 03:14 going through all those different steps.
• 03:16 Now, advantages of magazines, you can target very segmented demographics, okay?
• 03:22 So the best are niche market magazines, right, 15,000 people circulation,
• 03:26 super targeted and they're less expensive than some of the big magazines, right?
• 03:31 Disadvantages of magazines, it can be expensive, okay?
• 03:35 So some of the advantages of using the mail, it's less crowded than email, and
• 03:39 disadvantages, if you're just doing a postcard or
• 03:41 something it's gonna get thrown away.
• 03:42 So you just have to run those numbers and
• 03:44 you'll end up very easily finding out what your RLI is, okay?
• 03:49 All right, great job.
• 03:51 We'll see you in the next video

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