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About this lesson
Learn how to properly track your marketing efforts.
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Quick reference
Track
Learn how to properly track your marketing efforts.
When to use
Always track your marketing efforts to get an accurate picture of your return on investment (ROI) and use the information to make intelligent marketing decisions.
Instructions
Track the success and return on investment (ROI) of your marketing efforts
Use analytics tools to review data like views and clicks.
- Google analytics
- Website analytics
- Social media analytics (e.g. Facebook, Twitter, LinkedIn)
Use the information to calculate your ROI and make intelligent marketing decisions
- Analytics will help you understand what is working, and what isn’t working in your marketing.
- If you spend $100 on marketing, and you make $100 back you break even. You can see that you are on the right track, and think about what you could adjust to be more successful.
If you spend $100 on marketing and you make $0 dollars back, you are losing money. You know you need to tweak something in your ad campaign to be more successful.
Evaluate effectiveness with conversion rate – views vs clicks vs purchases.
- How many people viewed vs how many people clicked through vs how many people bought product (or followed the CTA you gave).
Track print, podcasts or videos using a call to action with separate phone numbers or web addresses for each.
- E.g. use a specific phone number for your radio campaign, a different phone number for your postcard campaign. Then you know the postcard was sent to X number of people, and you received X number of phone calls.
- 00:04 Congratulations, you made it to the final step.
- 00:07 Step seven, track, measure and adjust.
- 00:10 So important and so crucial to your marketing success.
- 00:15 Now, there's lots of different ways to track your, the success and
- 00:19 the ROI of your marketing.
- 00:20 So we're gonna start with analytics.
- 00:22 One of the most popular ways to track online marketing
- 00:26 is through Google analytics, right?
- 00:28 You'll get a dashboard that tell you how many views you had of your ad, they'll
- 00:32 tell you how it performed, how many people clicked on it, all that great information.
- 00:36 Also, if you're doing any kind of social media advertising,
- 00:40 your social media analytics are very important to look at.
- 00:43 And of course, your website analytics, how many visitors are you getting?
- 00:46 How many click throughs, how many different pages?
- 00:48 Now, you have to look at that information, why?
- 00:52 Because that's gonna help you make intelligent decisions
- 00:55 to calculate your ROI.
- 00:57 So if I spend x amount of dollars, I'm making x amount of dollars back,
- 01:01 and we're gonna look at that more in depth on some future videos as well.
- 01:05 Next, you wanna look at your conversion rate.
- 01:08 How many people visited versus how many people clicked through,
- 01:12 versus how many people bought your product, okay?
- 01:15 And when I say bought your product, whatever that call to action is.
- 01:18 So how many people actually made the phone call?
- 01:21 How many people made that online purchase?
- 01:23 How many people filled out that survey, okay?
- 01:26 So whatever that call to action is, we wanna look at the conversion rate and
- 01:30 find out exactly what that is.
- 01:31 Does that make sense?
- 01:33 Good.
- 01:33 So we're gonna look at an example of this work in the next video as well.
- 01:38 And then you can even track your print.
- 01:41 How do you track your print, David?
- 01:42 I can't go follow the magazines and
- 01:45 the postcards, and get into people's houses and see who threw it away.
- 01:49 So this is what do you, you can track post cards for your print.
- 01:53 You can track TV.
- 01:54 You can track radio.
- 01:56 How do you do it?
- 01:57 There's a couple different ways.
- 01:59 One, make your call to action
- 02:01 a separate phone number than your company's phone number.
- 02:05 So there's companies out there.
- 02:06 You can Google up the different companies.
- 02:08 They'll give you a specific 800 number.
- 02:10 Now, you put that 800 number on the flier.
- 02:13 So now, that company will track all the people who called that number.
- 02:18 Now you know that when I sent out this postcard, it cost me x amount of money.
- 02:23 It went to x amount people.
- 02:25 I got x amount of phone calls on that particular line.
- 02:29 The second way to do it is to have different websites.
- 02:32 So you put a different website with a backslash, right?
- 02:34 So you can track how many people went to that website.
- 02:37 Does that make sense?
- 02:39 So now you can start to get an accurate picture of what your ROI is going to be.
- 02:44 And when you know that, now you can start to predict, if I put in a $100 here,
- 02:48 I’m gonna get $200 back, not bad, right?
- 02:52 Or if I’m putting a $100 in, I'm getting nothing back,
- 02:55 you're gonna know you're gonna have to tweak something, okay?
- 02:58 So, this is what I want you to get into the habit of doing is tracking and
- 03:02 tracking, and tracking.
- 03:03 Because you'll know which part of your marketing is working, and
- 03:07 which part of your marketing is not working, okay?
- 03:10 And remember,
- 03:11 your specific call to action, call today, email us today, whatever it is.
- 03:16 You can set up a specific email for a particular ad and
- 03:19 that's gonna help you track, okay?
- 03:21 Let's do a quick recap.
- 03:23 So, for tracking, look at your analytics.
- 03:25 Either your Google analytics, your social media analytics, or
- 03:28 your website analytics, right?
- 03:30 And look at the people who visited your site versus how many people clicked on
- 03:35 a what certain page or clicked on your call to action.
- 03:37 Or how many people took that action, either purchased something from you, or
- 03:41 filled out a survey, or did a poll.
- 03:43 Whatever it is for you, okay?
- 03:45 Next with your print, or your TV, or your radio.
- 03:49 Make sure you have a separate phone number to track each one of those things, right?
- 03:54 So you know which one is working and which one is not working, okay?
- 03:58 And remember that specific call to action.
- 04:00 Call today, email us now.
- 04:03 All right, good stuff, you guys are rocking.
- 04:06 You're almost through the end, so keep it up.
- 04:08 I'll see you in the next video.
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