Track

Quick reference

• 00:04 Congratulations, you made it to the final step.
• 00:07 Step seven, track, measure and adjust.
• 00:10 So important and so crucial to your marketing success.
• 00:15 Now, there's lots of different ways to track your, the success and
• 00:19 the ROI of your marketing.
• 00:20 So we're gonna start with analytics.
• 00:22 One of the most popular ways to track online marketing
• 00:26 is through Google analytics, right?
• 00:28 You'll get a dashboard that tell you how many views you had of your ad, they'll
• 00:32 tell you how it performed, how many people clicked on it, all that great information.
• 00:36 Also, if you're doing any kind of social media advertising,
• 00:40 your social media analytics are very important to look at.
• 00:43 And of course, your website analytics, how many visitors are you getting?
• 00:46 How many click throughs, how many different pages?
• 00:48 Now, you have to look at that information, why?
• 00:52 Because that's gonna help you make intelligent decisions
• 00:55 to calculate your ROI.
• 00:57 So if I spend x amount of dollars, I'm making x amount of dollars back,
• 01:01 and we're gonna look at that more in depth on some future videos as well.
• 01:05 Next, you wanna look at your conversion rate.
• 01:08 How many people visited versus how many people clicked through,
• 01:12 versus how many people bought your product, okay?
• 01:15 And when I say bought your product, whatever that call to action is.
• 01:18 So how many people actually made the phone call?
• 01:21 How many people made that online purchase?
• 01:23 How many people filled out that survey, okay?
• 01:26 So whatever that call to action is, we wanna look at the conversion rate and
• 01:30 find out exactly what that is.
• 01:31 Does that make sense?
• 01:33 Good.
• 01:33 So we're gonna look at an example of this work in the next video as well.
• 01:38 And then you can even track your print.
• 01:41 How do you track your print, David?
• 01:42 I can't go follow the magazines and
• 01:45 the postcards, and get into people's houses and see who threw it away.
• 01:49 So this is what do you, you can track post cards for your print.
• 01:53 You can track TV.
• 01:54 You can track radio.
• 01:56 How do you do it?
• 01:57 There's a couple different ways.
• 01:59 One, make your call to action
• 02:01 a separate phone number than your company's phone number.
• 02:05 So there's companies out there.
• 02:06 You can Google up the different companies.
• 02:08 They'll give you a specific 800 number.
• 02:10 Now, you put that 800 number on the flier.
• 02:13 So now, that company will track all the people who called that number.
• 02:18 Now you know that when I sent out this postcard, it cost me x amount of money.
• 02:23 It went to x amount people.
• 02:25 I got x amount of phone calls on that particular line.
• 02:29 The second way to do it is to have different websites.
• 02:32 So you put a different website with a backslash, right?
• 02:34 So you can track how many people went to that website.
• 02:37 Does that make sense?
• 02:39 So now you can start to get an accurate picture of what your ROI is going to be.
• 02:44 And when you know that, now you can start to predict, if I put in a $100 here,
• 02:48 I’m gonna get $200 back, not bad, right?
• 02:52 Or if I’m putting a $100 in, I'm getting nothing back,
• 02:55 you're gonna know you're gonna have to tweak something, okay?
• 02:58 So, this is what I want you to get into the habit of doing is tracking and
• 03:02 tracking, and tracking.
• 03:03 Because you'll know which part of your marketing is working, and
• 03:07 which part of your marketing is not working, okay?
• 03:10 And remember,
• 03:11 your specific call to action, call today, email us today, whatever it is.
• 03:16 You can set up a specific email for a particular ad and
• 03:19 that's gonna help you track, okay?
• 03:21 Let's do a quick recap.
• 03:23 So, for tracking, look at your analytics.
• 03:25 Either your Google analytics, your social media analytics, or
• 03:28 your website analytics, right?
• 03:30 And look at the people who visited your site versus how many people clicked on
• 03:35 a what certain page or clicked on your call to action.
• 03:37 Or how many people took that action, either purchased something from you, or
• 03:41 filled out a survey, or did a poll.
• 03:43 Whatever it is for you, okay?
• 03:45 Next with your print, or your TV, or your radio.
• 03:49 Make sure you have a separate phone number to track each one of those things, right?
• 03:54 So you know which one is working and which one is not working, okay?
• 03:58 And remember that specific call to action.
• 04:00 Call today, email us now.
• 04:03 All right, good stuff, you guys are rocking.
• 04:06 You're almost through the end, so keep it up.
• 04:08 I'll see you in the next video.

Lesson notes are only available for subscribers.