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About this lesson

You will discover how to measure your marketing results so that you can make educated decisions moving forward.

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Quick reference

Measure

Discover how to measure your marketing results so that you can make educated decisions moving forward.

When to use

Always measure your marketing results to understand what is working, and what is not working in your campaigns, and predict ROI.

Instructions

Create ratios to come up with conversion rate

  • You get 100 clicks, 10 of those clicks go to your sales page, and you get 1 sale.
  • This is a 1% conversion rate

Use conversion rate to help predict ROI

  • You spent $100 on marketing, and core product is $500. Your conversion rate is 1%. That is a good ROI because you know if you spend $100, you will make $500.
  • If your numbers look good, you can choose to invest more money in that campaign because it is working
  • If your numbers look bad, you need to adjust something to get a better result

Targeting your ideal audience means high conversion rate and ROI

  • To get a high conversion rate, target people who are already looking for your products/services – your ideal client.
  • Social media marketing

You have built a great foundation with your client profile of demographics, beliefs, challenges. Continue to speak to that authentically in your marketing to see an increased ROI.

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  • 00:00 In this video we're gonna continue with step
  • 00:05 seven track, measure and adjust.
  • 00:09 In the last video we talked about how important it is for us to track our ROI,
  • 00:14 right, to track our marketing.
  • 00:16 In this video we're gonna talk about how do you measure that, okay.
  • 00:20 For example, we want to look at the ratios.
  • 00:24 If I get a hundred clicks and ten of those hundred clicks go to my sales page.
  • 00:31 Then I get one sale, I get a one percent conversion rate, right?
  • 00:35 So, let's take a look at the ROI if I spent a $100 and
  • 00:40 my core product is 500 bucks, right.
  • 00:44 Is that a good ROI?
  • 00:46 Yeah, especially if it's predictable.
  • 00:47 I know that, hey if I spent a 100 bucks I'm gonna make 500 bucks.
  • 00:51 That's not bad, right?
  • 00:53 So how would you get a high conversion rate like that
  • 00:56 well you want to target your ideal client.
  • 00:59 Okay, somebody that you know that is already looking for your products and
  • 01:03 for services.
  • 01:05 How do you do that?
  • 01:05 Like social media marketing, Facebook ads LinkedIn ads,twitter ads,okay.
  • 01:10 And you are gonna be able to look the dashboard and
  • 01:12 you are gonna be able to see those numbers.
  • 01:14 Now, the numbers if they are good, you may have to adjust some,
  • 01:18 you may not have to adjust anything.
  • 01:20 You'll know hey I can put more money in there.
  • 01:22 If those numbers are bad, you gonna have to adjust something.
  • 01:24 And we gonna talk about that adjusting in the next video, okay?
  • 01:28 So, I want you to remember you've built a great foundation
  • 01:32 with the demographics, right?
  • 01:33 With what your clients believe, what they're challenged with and
  • 01:37 continue to speak to that authentically in your marketing and
  • 01:41 you’re gonna watch your R-Y go up, okay?
  • 01:44 If you go through the framework and keep going and keep going and
  • 01:48 keep experimenting and we're gonna talk about how to experiment in the next video.
  • 01:52 Now your gonna see that you start to get results, okay?
  • 01:56 So make sure you keep it simple.
  • 01:58 You can do this, marketing isn't so hard when you break it down that way is it?
  • 02:02 Excellent, I'll see you in next video.

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