Adjust

Quick reference

• 00:04 In this video, we're gonna continue with step seven, the last training video.
• 00:10 Adjust.
• 00:11 How do you adjust your ads?
• 00:14 To make sure you are getting the best performance out of those ads.
• 00:17 Okay, so this is what you gonna do, the first thing is you are going
• 00:21 to revisit your content and ask yourself, if you got a team ask your team.
• 00:25 How can we improve the content?
• 00:28 Because the quality of your content is going to be huge.
• 00:32 Those items of value.
• 00:33 Are they important?
• 00:34 Does anybody care, okay?
• 00:37 Revisit the content, make sure that it's important.
• 00:40 Make sure it's impactful, okay?
• 00:43 Revisit your products, revisit your services.
• 00:45 Are they innovative?
• 00:47 When people purchase your product, are they excited about it?
• 00:50 Are they sharing it on social media?
• 00:51 Are they doing some of the work for you, right, to help spread your message?
• 00:55 So, take your best-performing ad and you stick with it.
• 01:00 So David, how do I know what my best performing ad is?
• 01:03 Well, we do something called A/B testing, A/B testing.
• 01:08 What that would look like is, for example, let's say you're doing Facebook ads.
• 01:12 You take two ads, right?
• 01:14 And you might have, in the beginning, two different images, okay?
• 01:18 Everything else is the same, the text is the same.
• 01:21 Everything else, the placement everything is the same.
• 01:23 And, you take a look after say a week or two, of which one has more sales.
• 01:28 Which one has more convergence?
• 01:30 This one? Okay, maybe it's that picture.
• 01:32 So now you take two,
• 01:33 you put the same picture in there, now you just tweak the text a little bit.
• 01:37 And you see which one performs better.
• 01:39 Its this one. Great, so we are gonna keep this text.
• 01:41 Now when the numbers get to where you really like it you've got a good all ROI,
• 01:46 you roll with it.
• 01:47 Now you can put that advertising budget that we talked about into that ad for
• 01:52 example.
• 01:52 And you can predict, what your ROI is going to be, does that make sense?
• 01:58 Same thing with your landing pages,
• 01:59 you can take two different landing pages, right?
• 02:01 Where you've got the opt-in box, where you're gathering,
• 02:04 you're giving them an item of value and you're gathering their leads, right?
• 02:07 You can take two landing pages, and have people, when people type in your URL,
• 02:12 sometimes they'll go to this page, sometimes they'll go to this page.
• 02:15 Maybe they have different items of value, completely different, right?
• 02:19 Maybe they've got different text, maybe they've got different images.
• 02:22 And you perform and see which one works the best.
• 02:25 Now, you might be thinking, David, I don't know how to do all of this.
• 02:28 That's okay there's people you can hire that do, okay?
• 02:33 Have them do it, or you can do it yourself.
• 02:35 There's plenty of information online.
• 02:37 They're very simple dashboards now, but if you're thinking you know what I'm just not
• 02:41 tech savvy I'm don't comfortable doing it, that's okay, hire somebody else to do it.
• 02:45 If you're one of those people who likes to get in there and
• 02:47 learn, it's really simple, okay?
• 02:50 You get in there, you'll get better, and better, and better at it.
• 02:53 And you do the A/B testing, okay?
• 02:55 So that's adjusting, that's how you adjust.
• 02:57 Same thing with your ads, with different images, right?
• 03:00 So different images, different texts, different bold promises, that's big.
• 03:07 Try a bold promise, maybe it's not attracting the attention you want.
• 03:10 Maybe you need another one.
• 03:12 So put one over here with a different bold promise and see how that performs.
• 03:16 Maybe it's different colors try taking the same image, instead of having it in color,
• 03:20 move it into black and white.
• 03:22 So there is more contrast, maybe they'll catch the eye better, okay?
• 03:26 And the key to really adjusting is experiment, experiment, experiment.
• 03:32 Okay?
• 03:33 Just keep going until you find that right, that right touch.
• 03:37 Now timing can make a big difference, can't it?
• 03:41 So sometimes you'll run out and it'll go great, go great, and
• 03:44 then it'll kinda die out.
• 03:46 Go back and look.
• 03:47 Wow, it was the holiday season.
• 03:49 That was a big time for our company anyways, right?
• 03:52 So maybe it wasn't the ad so much as so much as the timing, okay?
• 03:56 So you wanna start looking at all this information.
• 03:58 So you can start making intelligent decisions about where
• 04:01 to put your marketing.
• 04:02 Now, here's a question.
• 04:04 When does this ever end?
• 04:05 When do you just let your marketing go on autopilot and figure about it?
• 04:11 Never, it doesn't happen because marketing's always what?
• 04:15 Changing, it's always changing.
• 04:17 So, you wanna keep experimenting.
• 04:18 You wanna keep your finger on the pulse of marketing, okay?
• 04:23 You wanna make sure that you're up on whatever new platform is coming
• 04:27 in social media.
• 04:29 Whatever new ideas are coming.
• 04:31 Whatever new innovative ways to reach your target audience are coming.
• 04:36 Make sure you stay on top of that, okay.
• 04:38 And you guys are going to do just fine.
• 04:40 So adjust, let's do a quick recap.
• 04:42 Revisit your content, if you're not getting the results you want,
• 04:46 look at your content.
• 04:47 Is it really good?
• 04:49 Send it out to some really critical people that you know and ask them for
• 04:53 their honest opinion.
• 04:54 Send it out to your customers.
• 04:55 Send out surveys, whatever it is.
• 04:57 Is that content real good?
• 04:59 And then take your best performing ads and stick with it and
• 05:03 have you find out which one performs best?
• 05:05 A/B testing, right?
• 05:06 You can test two things, you can test three different things,
• 05:09 it can be in landing pages or they can be apps that you are trying for, right?
• 05:13 Try the same apps with different images.
• 05:16 Different text, different bold promises, different colors, etc.
• 05:20 And experiment, experiment,
• 05:21 experiment until you find that groove that's really working for you, okay?
• 05:27 Good, when you break it down, you build your foundation and
• 05:31 you move forward you are going to find success in marketing.
• 05:35 I'm called Steven Bradley and I hope to see in upcoming videos.

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