Email Follow Up

Quick reference

• 00:04 In this video, we're gonna continue with step eight, the follow up.
• 00:09 So in the last videos we talked about the phone follow up, which I love.
• 00:12 But now we also have email follow up, okay?
• 00:16 So if you had a failed attempt at reaching the prospect on the phone,
• 00:20 always follow up with an email.
• 00:23 Okay, cuz some people would prefer to communicate with email or
• 00:26 some people are just busy.
• 00:27 A lot of people don't even pick up the phone anymore, do they?
• 00:29 They don't even check their messages, okay?
• 00:32 So send them an email.
• 00:34 So, in that email, you wanna do the same things you would do on the phone.
• 00:37 The first thing, re-associate the prospect with their challenge,
• 00:42 with their problem, with that pain.
• 00:46 Because if they don't have that problem, challenge, or
• 00:48 pain, they are never gonna buy anything from you.
• 00:52 So you have to remind them what that is and re-associate them with that pain.
• 00:56 Next, re-associate the prospect with your solution and your future pace, okay?
• 01:04 What it's gonna be like once they're using your product?
• 01:06 And then you're gonna specify a time when you'll be following up next by
• 01:11 either phone or sending them another email, or even text nowadays, right?
• 01:15 Okay, so this is what this might look like.
• 01:17 So if you send an email to a prospect that's going to buy a car from you, okay?
• 01:23 So re-associate them with the pain.
• 01:25 Listen, you told me that your car right now is just not big enough.
• 01:29 And you're worried that it's not safe.
• 01:31 Okay, so now you're gonna re-associate the prospect with your solution.
• 01:35 So we've got this other car that has more than enough room for you guys, right?
• 01:39 It's bigger and it's more reliable.
• 01:42 It's safe, it's got this safety rating.
• 01:45 It's got ABS brakes.
• 01:47 Okay, so you re-associate them with the solution.
• 01:50 And then future pace.
• 01:51 You told me that you're gonna be doing a lot of road trips this summer, so
• 01:54 this is gonna be perfect for you and your family.
• 01:57 I'm going to follow up again with you tomorrow,
• 01:59 I'll give you a call between 1 and 3 PM.
• 02:03 Boom, that's being professional.
• 02:06 That's re-associating somebody with their pain, their solution,
• 02:10 your future pace, and you're telling them, hey, I'm here for you.
• 02:13 I'm gonna call you again tomorrow, okay?
• 02:17 Excellent.
• 02:17 And you will get more sales.
• 02:19 When you're doing this consistently, your numbers are gonna continue to go up.
• 02:23 Your paycheck's gonna continue to go up.
• 02:25 Your referrals are gonna continue to go up.
• 02:27 And people are going to start to look to you as the professional and
• 02:31 the expert that you are.
• 02:33 I'll see you in the next video.

Lesson notes are only available for subscribers.