Clear Desired Outcomes

Quick reference

• 00:04 Next, we're gonna talk about step three, purpose driven goals.
• 00:10 In this video you'll learn the importance of purpose driven targets and
• 00:14 how to implement them in your leadership.
• 00:17 So what is that definition?
• 00:18 Well everything we do has a reason or a purpose.
• 00:22 The stronger the purpose the more drive we have to be successful in that thing.
• 00:28 So the first thing we need to look at is the clear desired outcome.
• 00:33 So what specifically are you trying to accomplish this year?
• 00:37 Or what specifically are you trying to accomplish this quarter or
• 00:40 this month or this week?
• 00:43 Okay, you really wanna break it down and get specific.
• 00:46 So a specific target, that could be a dollar amount.
• 00:50 Or a number of new clients, client retention.
• 00:54 It could be certain projects you need to do, customer service rating.
• 00:58 You wanna be number one in your market.
• 00:59 Whatever it is, we need to define what that is.
• 01:02 So if it's to be number one in your market,
• 01:04 we need to define what number one is.
• 01:06 It's not enough to say we wanna be number one, we're number one.
• 01:09 No, you're gonna get real specific.
• 01:12 And there's a great acronym, I love acronyms.
• 01:16 There's an acronym for SMART, SMART goals.
• 01:19 Have you heard that before?
• 01:21 A great guy by the name of George Doran,
• 01:23 he came up with this real easy acronym for us to look at, okay.
• 01:28 So the first thing in SMART goals, the S stands for specific.
• 01:33 You wanna be so specific with your goal, that somebody outside of your industry,
• 01:38 could show up on that specific day and time, and know whether or
• 01:42 not you hit your goal.
• 01:44 That's how specific we wanna be, okay?
• 01:46 So that's what the S stands for.
• 01:48 The M stands for measurable.
• 01:51 How often are you going to measure something?
• 01:54 Are you going to measure it hourly?
• 01:56 Are you gonna measure it daily?
• 01:57 Are you gonna measure it weekly, quarterly, yearly?
• 02:00 The more you measure, the more chances you have for success.
• 02:05 If you measure something annually, you've got one shot in 12 months, right?
• 02:10 Quarterly, you've got four shots.
• 02:12 Monthly, you've got 12 shots.
• 02:14 Weekly, you've got 52 shots, right?
• 02:16 Make sense?
• 02:17 Daily, 365 shots.
• 02:19 So now, as you measure, you're going to adjust.
• 02:24 So if we were flying from here in San Diego to Hawaii,
• 02:29 that pilot's gonna be off course most of the time.
• 02:33 But he's reading his instruments,
• 02:35 he's looking at the wind, he's looking at different things, and he adjusts, right?
• 02:40 One adjustment, and he'll miss the island of Hawaii completely, okay?
• 02:44 As he's going, he's adjusting, and he wants to hit his target,
• 02:48 which is that runway.
• 02:49 Boom, he can hit it.
• 02:51 So the more you measure, the more chances for success that you have.
• 02:55 Okay, next the A and SMART stands for assignable,
• 02:59 something that's assignable, some people say actionable, right, for an action plan.
• 03:04 But this is where you're going to take somebody in your team or
• 03:07 yourself, and make them responsible for the outcome, okay?
• 03:11 And you're gonna put an action plan together to get it done.
• 03:14 So it's got to be something that you could actually take action on to affect.
• 03:18 You don't want to just gamble on the wind on something that's out of your control.
• 03:21 You want to make your goals something that you guys can actually control.
• 03:26 Next, you want to make it realistic.
• 03:27 Now I'm a coach so I believe anything is possible.
• 03:31 But you want it to be realistic,
• 03:34 something that you can actually achieve onto the T, which is a timeline.
• 03:40 You wanna give yourself a specific timeline, whether you hit the timeline or
• 03:43 you don't hit the timeline, sometimes you don't have a choice, right?
• 03:45 That's your whole thing is to hit the timeline, but you want your goal
• 03:50 to be realistic given the time you have to complete that project or to get that goal.
• 03:55 Does that make sense?
• 03:56 Okay, so, let's recap those, specific,
• 03:58 you want to be super specific with what that outcome is.
• 04:02 So specific that if anybody outside of your industry came in to know if you hit
• 04:06 your goal or not, they would understand it.
• 04:08 That's how specific you want to be.
• 04:10 Next you want to be measurable, right.
• 04:13 You want to grab something that's very, very measurable that you could
• 04:17 really be on, if it's every hour, if it's every week, whatever it is.
• 04:20 The more you measure, the more the success you're going to have.
• 04:23 And you want it to be assignable.
• 04:25 Something that you can assign to somebody to actually take action on and
• 04:28 effect change on whatever that is.
• 04:31 And next, it needs to be realistic.
• 04:33 Something that's realistic given the time frame or the timeline that you have, okay?
• 04:39 Make sense? You're with me?
• 04:40 Good, finally, your clear desired outcome.
• 04:44 And I like to say this, you want it to be clear and sexy, yeah, right?
• 04:50 In business, things don't always get to be sexy.
• 04:53 But you gotta put a sexy twist on it.
• 04:55 At least make it something that Is desirable.
• 04:58 Something that's got to, once you guys hit this thing, it's gonna feel good.
• 05:01 It's going to be good.
• 05:03 Something that when achieved, will make a significant difference in your company,
• 05:07 in your clients, in your team members, or for the greater good, okay?
• 05:11 Why, because if you don't have any juice behind this thing
• 05:15 that you guys are trying to achieve, you're not gonna get it done.
• 05:19 I'll give you an example.
• 05:20 Have you ever gone on a diet?
• 05:22 Because I need to get healthy, I need to lose some weight.
• 05:24 And you go on the diet for like a week.
• 05:26 You get hungry and then boom, the diet's gone, right?
• 05:29 Now, let's take that same diet and you've got a wedding coming up.
• 05:36 You're getting married, you need to fit into that wedding dress, or
• 05:39 you need to fit into that tuxedo, okay?
• 05:42 Now you've got something that you really want to get there for, right?
• 05:46 You've got some visions and it's really going to motivate you to get there.
• 05:49 And you also have leverage, and
• 05:50 we're going to talk about leverage in some other videos coming up, okay?
• 05:53 So you want a clear and sexy outcome, something that, when you achieve it,
• 05:57 it's gonna make a significant difference for your company, your clients, and
• 06:00 your team members.
• 06:02 Okay, sound good?
• 06:03 Awesome, you guys got this.
• 06:05 We'll see you in the next video.

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