Anticipate Challenges

Quick reference

• 00:04 In this video, we're going to talk about anticipating hurdles.
• 00:09 Anticipating hurdles, right?
• 00:11 Because those challenges are coming, so when you can anticipate those challenges,
• 00:16 now you've got a plan B, or a plan C, or a plan D.
• 00:20 So let me ask you a question.
• 00:22 Do you drive?
• 00:25 Do drive in parking lots?
• 00:27 Yeah.
• 00:28 And you see those,
• 00:28 what do you call those things when you drive into the parking lot?
• 00:32 The speed bump, right?
• 00:33 Here comes the speed bump.
• 00:34 When you drive into a parking lot and you see a speed bump, do you freak out?
• 00:38 I hope you said, no, because if you said, yes, you should not be driving, okay?
• 00:42 So when you see a speed bump, you don't freak out.
• 00:43 Why not?
• 00:45 Because you know you can drive around it, or you can drive over it.
• 00:49 I have some clients tell me, hey, you know what?
• 00:50 I just floor it and go flying over it, okay?
• 00:54 So, your hurtles in your business are the same,
• 00:57 because you know they're out there, don't you?
• 00:59 You know these challenges are coming.
• 01:01 So when you anticipate the challenges, you can take some of the surprise out of it,
• 01:05 some of the sting out of it, okay?
• 01:08 Just like the speed bumps in a parking lot.
• 01:11 Because really, you have two things to look forward to.
• 01:14 A challenge coming, overcoming the challenge, and
• 01:16 then guess what's waiting on the other side?
• 01:19 The next one to follow.
• 01:21 Right? Another challenge.
• 01:22 Same thing in a parking lot.
• 01:23 The parking lot's big enough, you get over a speed bump, there'll be enough one.
• 01:27 You don't freak out.
• 01:28 You just go around it, you go over it, or you go flying over it.
• 01:33 This is what you need to do in your market.
• 01:35 You need to identify the threats.
• 01:38 So whether that's competition, whether it's market conditions,
• 01:43 things that are outside of your control, like governmental regulations or
• 01:48 laws, or even the weather.
• 01:50 I mean I had a client who had a company in the Caribbean, so
• 01:54 hurricanes were a very real threat.
• 01:56 And we had to anticipate what to do if a hurricane hits.
• 02:00 Okay? So you have to come up with the remedies.
• 02:03 So identify the threats, and come up with the remedies.
• 02:07 Okay?
• 02:07 And this isn't being pessimistic at all.
• 02:09 It's just being prepared.
• 02:11 There's a big difference.
• 02:13 Being optimistic on your dreams is great.
• 02:16 And you have to be prepared in case something else goes sideways, okay?
• 02:20 Get ready for those hurdles.
• 02:22 Next, come up with alternative plans, a plan B, plan C,
• 02:27 plan D if need be, so that you've got it in place, ready to roll.
• 02:32 So I had an entertainment company, special events company.
• 02:35 And whenever we would do special events there's no take two.
• 02:40 Okay? When that event starts,
• 02:41 it is gone and going, off to the races, right?
• 02:45 And challenges will happen, and you have to handle those on the fly.
• 02:48 So we would really anticipate what was happening in the environment.
• 02:53 Where was this event gonna be?
• 02:54 Equipment-wise, talent-wise,
• 02:58 we had to have plan B, plan C, plan D, and ready to go in a moment's notice.
• 03:03 Okay, one of the biggest things was equipment.
• 03:05 So what if some speakers went out for the band?
• 03:09 Or if some lighting went out, right?
• 03:11 We have to have backup speakers.
• 03:12 We have to have backup lighting.
• 03:14 Sometimes we had backup talent in case the talent couldn't make it or
• 03:18 was sick or something.
• 03:20 So you have to anticipate the hurdles,
• 03:22 not necessarily that they're going to happen, but
• 03:24 if they do, you've got that peace of mind, and boom you just move into your plan B.
• 03:29 Okay, so let's recap, when hurdles are coming at you, don't freak out,
• 03:33 because you know they're coming.
• 03:35 And what you have to look forward to is when you get one challenge,
• 03:38 you've got the next challenge after that.
• 03:40 Okay?
• 03:41 That's how business unfolds.
• 03:42 That's how your life will unfold.
• 03:45 So anticipate the challenges, so you know how to overcome them, and when, and
• 03:50 if they occur, okay?
• 03:51 So you know how to overcome them.
• 03:52 Identify the threats in your market, whether it's competition,
• 03:56 market conditions, uncontrollable outside sources, like government regulations or
• 04:00 laws or the weather, and come up with the remedies for
• 04:03 those, plan B, plan C, plan D, if need be, okay?
• 04:08 All right, you guys got this.
• 04:09 We'll see you in the next video.

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