Create Synergy

Quick reference

• 00:04 All right, congratulations, you made it to Step 7,
• 00:08 the last step, perpetuate teamwork.
• 00:12 Because when your organization is working as a cohesive team,
• 00:17 you achieve more goals, and then your moral goes up, and your quality increases.
• 00:23 So in this video, we look at the importance of a team and
• 00:27 how to use the team to achieve the desired outcome.
• 00:32 So we start with creating synergy, okay?
• 00:35 Legendary football coach, Vince Lombardi, once said,
• 00:39 individual commitment to a group effort, that is what makes a team work,
• 00:45 a company work, a society work, and a civilization work.
• 00:51 I love that quote.
• 00:53 And what's funny when you look at sports and
• 00:56 think about the championship teams, okay?
• 00:59 Because the teams, really, with the best players that have those big
• 01:04 long lists of millions and millions of dollars, the salary taps and
• 01:08 all that stuff, they rarely win the championships, don't they?
• 01:13 There's a great movie.
• 01:15 Have you ever seen a movie called Money Ball, with Brad Pitt?
• 01:20 It's a story about one season based on true events with the Oakland A's.
• 01:25 They brought a team together where each
• 01:28 person on that team had a specialized strength.
• 01:31 They weren't the super stars, they weren't the highest paid, and the reason they did
• 01:34 it quite frankly is because the A's had a low budget that time that year.
• 01:40 But when everybody came together as a team, they didn't win the championship,
• 01:44 but they came very, very close.
• 01:46 They all work cohesively and were able to win games.
• 01:50 So those championship teams with the best players rarely win the championships.
• 01:54 It's those teams that have the best teamwork, those are the ones that win.
• 02:00 Does it make sense?
• 02:01 Okay, excellent.
• 02:03 So from synergy comes innovation.
• 02:06 Because we've talked about this before.
• 02:07 If you don't innovate, your company dies.
• 02:10 Do you remember a little company called Blockbuster?
• 02:15 Now, a $9 billion company.
• 02:17 And they could have bought Netflix for a mere $50 million.
• 02:20 Chump change, right?
• 02:23 But they didn't do it.
• 02:24 They thought, no, people are not gonna want that.
• 02:27 Streaming videos.
• 02:28 Who would think, right?
• 02:30 And where's Blockbuster today?
• 02:32 They're gone.
• 02:34 Remember Tower Records?
• 02:35 What a behemoth in the record industry.
• 02:37 I love Tower Records.
• 02:39 Those of you don't know what a record was, it was this disk that played music, okay?
• 02:44 It's great, and Tower Records went away because of digital music downloads, right?
• 02:50 And Apple capitalized on that with the iPod and others.
• 02:54 What about taxi cabs?
• 02:55 We've got Uber now.
• 02:57 That's taking over Transportation, private transportation, right?
• 03:03 What about Borders Books, the bookstore?
• 03:05 Who replaced them?
• 03:06 Amazon, right?
• 03:10 So we still have to make sure that we're innovating.
• 03:13 That as leaders, we're taking care of our team, creating that synergy, so
• 03:18 we're using that collaborative style of leadership, and
• 03:21 we're looking to the future.
• 03:23 We're anticipating what's coming, and we're there, okay?
• 03:27 Excellent.
• 03:28 Next, you wanna make sure you meet with your team a minimum of once a week, okay?
• 03:34 I love the Ritz-Carlton because they do the daily huddles.
• 03:37 We talked about that in one of the past videos, didn't we?
• 03:40 At least just 15 minutes before your shift, right?
• 03:43 Just get together, get a positive testimony or a quote, and
• 03:47 get some input from your team members on how you can continue to get better and
• 03:51 better and to grow.
• 03:52 And deliver whatever kind of service you're looking for
• 03:54 or whatever kind of results you're looking for, okay?
• 03:57 So you wanna meet with your team, create that synergy.
• 04:00 Number two, you wanna solicit the biggest challenges your team is facing and
• 04:04 allow input from your team to overcome it, right?
• 04:08 Now, listen.
• 04:10 Heated conversation or arguments are okay.
• 04:13 Some of the best companies and some of the best ideas come from these heated
• 04:17 arguments, when people are real passionate about their stance.
• 04:22 It doesn't have to be all love and kumbaya.
• 04:24 How great is that?
• 04:25 No, sometimes it really is people being passionate and taking a stand.
• 04:30 That's how you get the best result.
• 04:32 That's how you get the best solutions to these challenges, okay?
• 04:35 So if that's what it takes, let it roll.
• 04:39 And number three, when the team comes to a decision,
• 04:42 this is important, everyone supports it.
• 04:46 Who supports it?
• 04:47 Everyone supports it, even if they disagree with the method.
• 04:51 Why is that important?
• 04:52 Because you need that synergy.
• 04:53 Everybody has to agree on what direction they're heading in and
• 04:57 how they're going to get there.
• 04:59 They don't have to like it, but they've got to agree and accept it, okay?
• 05:04 So let's go back and recap.
• 05:07 To create synergy, you wanna make sure that, hey,
• 05:11 you're meeting with the team minimum once a week.
• 05:14 It comes from innovation.
• 05:15 So make it okay for your team members to come up with ideas and
• 05:20 to fail a little bit, right?
• 05:22 But you wanna meet with them, keep those ideas flowing.
• 05:25 Number two, you wanna solicit the biggest challenges and
• 05:28 get input from your team and how to overcome those challenges, right?
• 05:32 We've talked about attacking challenges together.
• 05:35 And number three.
• 05:35 When the team comes to a decision, everybody supports it.
• 05:38 Whether they agree or disagree, everybody needs to come together and
• 05:42 make it happen so that you guys can get your outcome, all right?
• 05:45 Sound good?
• 05:46 Good.
• 05:48 We'll see you guys in the next video.

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