Creative Ideas - Color Codes

Quick reference

• 00:05 Okay, this is just a short lesson about color.
• 00:09 Because the color you see on the screen here, this green color,
• 00:13 has glowing light coming off of the monitor.
• 00:17 If I were to print this, I can assure you the color on the piece of paper,
• 00:21 which is now reflecting light,
• 00:22 is going to look a lot different than what you see on the screen.
• 00:26 So if it is that big a deal to you about the color,
• 00:30 you need to know about color measurements.
• 00:33 Meaning, the RGB colors, which stand for Red, Green, Blue, the CMYK,
• 00:38 which stand for cyan, magenta, yellow, black, or the Pantone colors,
• 00:42 which are used by most standardized and commercial printers.
• 00:46 It's a standardized color matching system originally used for
• 00:50 graphics designers, but now completely used industry wide across the board.
• 00:55 So, I'm not here to give you a complete and total color lesson, I'm just here to
• 00:59 tell you if you're printing from a home office or small business office, and
• 01:03 it's just a general flyer, your RGB colors are going to be fine.
• 01:07 If you wanna step it up and make sure, maybe you're sending it off to
• 01:11 another home office to be printed, you might wanna use your CMYK colors.
• 01:16 Just so your advanced level printers will always ask you for a CMYK.
• 01:23 But professional, commercial industry printers,
• 01:26 they're gonna want you to go with Pantone.
• 01:29 Are you prepared?
• 01:30 Do you know what numbers to give them?
• 01:31 Cuz they will wanna know specifically, what color numbers to give you.
• 01:35 So right over here, on the right hand side, I did little screenshots,
• 01:38 this green color right here on the screen, the green
• 01:44 happens to be an RGB code, the red is 128, the green 165 and the blue is 9.
• 01:50 In CMYK, the cyan is 46, magenta is 6, yellow is 98, black is 5.
• 01:55 And there are times when I've got people asking me to design things and
• 01:58 I would specifically ask them give me your color codes,
• 02:02 because I want to be as exact as possible.
• 02:05 I will type them in.
• 02:06 And then of course we have the Pantone colors.
• 02:08 Now I personally don't work a lot with Pantone.
• 02:11 But, I haven't ever sent anything to a commercial printer, you might have to.
• 02:15 So in that case, you're gonna want to go, maybe to a paint store, or an art store,
• 02:20 and get a color palette of colors, which will list the Pantone colors for you, so
• 02:25 you can actually look at them on paper as a reflecting light and
• 02:29 choose the correct color at that point.
• 02:31 So, how do you find the color that's being used right now?
• 02:35 I'm gonna go ahead and double click Trader right here, and up on my Home ribbon,
• 02:40 on my font color, hit the drop down arrow, notice that this green is chosen.
• 02:45 When I float my mouse there, it says RGB 128,165, and 9.
• 02:50 Well if I can go a little deeper into more colors,
• 02:54 this is where I can tell someone else well my RGB codes are these three numbers but
• 02:59 for that same color at CMYK, there are these numbers, 46, 6, 98, and 5.
• 03:05 And then I could go to Pantone and I could tell them, but for Pantone it's 375 C.
• 03:10 That makes all the difference in the world to printers.
• 03:14 So keep in mind that that is how you find your colors.
• 03:18 You simply highlight the word that is colored, go to your Home, highlight
• 03:23 the font color, and then go to More Colors and there they all are, right in there.
• 03:27 Okay, I hope that helps you.
• 03:29 Thank you so much.

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