Creative Ideas - Color Codes

Quick reference

• 00:05 Okay, this is just a short lesson about color.
• 00:09 Because the color you see on the screen here,
• 00:11 this green color, has glowing light coming off of the monitor.
• 00:17 If I were to print this I can assure you the color on the piece of
• 00:20 paper which is now reflecting light
• 00:23 is going to look a lot different than what you see on the screen.
• 00:26 So if it is that big a deal to you about the color you need to know about color
• 00:31 measurements, meaning the RGB colors, which stand for red, green, blue.
• 00:37 The CMYK, which stands for cyan, magenta, yellow, black, or
• 00:41 the pantone colors which are used by most standardize and commercial printers.
• 00:46 It's a standardized color matching system originally used for graphics designers but
• 00:51 now completely used industry-wide across the board.
• 00:55 So I'm not here to give you a complete and total color lesson.
• 00:59 I'm just here to tell you, if you're printing from a home office or
• 01:02 small business office and
• 01:03 it's just a general flyer, your RGB colors are going to be fine.
• 01:07 If you want to step it up and make sure, maybe you'resending it off to
• 01:12 another home office to be printed, you might want to use your CMYK colors.
• 01:16 Just so your advanced level printers will always ask you for a CMYK.
• 01:23 But professional commercial industry printers,
• 01:26 they're going to want you to go with Pantone.
• 01:28 Are you prepared?
• 01:30 Do you know what numbers to give them, because they will want to know
• 01:32 specifically what color numbers to give you.
• 01:35 So right over here on the right hand side, I did a little screenshots.
• 01:38 This green color right here on the screen, the green, happens to be in RGB code,
• 01:44 the red is 128, the green 165 and the blue is 9.
• 01:48 In CMYK, the cyan is 46, magenta is 6, yellow is 98, black is 5.
• 01:53 And there are times where I've got people asking me to design things and
• 01:56 I will specifically ask them give me your color codes
• 02:00 because I want to be as exact as possible and I will type them in.
• 02:03 And then, of course, we have the Pantone colors.
• 02:06 Now, I personally don't work a lot with Pantone,
• 02:08 but I haven't ever sent anything to a commercial printer, you might have to.
• 02:13 And so in that case, you're going to want to go maybe to a paint store or
• 02:17 an art store and
• 02:18 get a color palette of colors which will list the Pantone colors for you.
• 02:23 So you can actually look at them on paper as a reflecting light and
• 02:27 choose the correct color at that point.
• 02:29 So how do you find the color that's being used right now?
• 02:33 I'm going to go ahead and double click trader, right here.
• 02:36 And up on my Home ribbon on my font color, hit the drop down arrow.
• 02:42 Notice that this green is chosen.
• 02:43 When I float my mouse there it says RGB 128, 165 and 9.
• 02:46 Well if I can go a little deeper into more colors this is where I could
• 02:52 tell someone else, well, my RGB codes are these three numbers.
• 02:57 But for that same color at CMYK they're these numbers 46, 698 and 5.
• 03:02 And then I could go to Pantone and I could tell them, but for Pantone it's 375C.
• 03:06 That makes all the difference in the world to printers.
• 03:12 So keep in mind that that is how you find your colors.
• 03:16 You simply highlight the word that is colored, go to your home,
• 03:20 highlight the font color and then go to more colors.
• 03:23 And there they all are, right in there.
• 03:25 Okay, I hope that helps you.
• 03:27 Thank you so much.

Lesson notes are only available for subscribers.