Use Two Separate PowerPoints

• 00:04 I want you to think for a moment what your favorite
• 00:09 novel is of all time that was turned into a movie.
• 00:14 Go ahead and think of that.
• 00:16 Let's just say hypothetically you loved Gone with the Wind,
• 00:19 you loved reading Gone with the Wind.
• 00:22 Here’s the thing, imagine you love reading Gone with the Wind.
• 00:25 And now you’re going to the biggest theater in your town.
• 00:29 You’ve never seen the movie Gone with the Wind.
• 00:31 You’re going to watch the movie, Gone with the Wind.
• 00:35 You’ve spent a fortune on tickets.
• 00:38 You’ve got the $10 popcorn.
• 00:41 The screen parts and all of a sudden it's the text
• 00:47 of the book coming across the screen for the next 12 hours.
• 00:53 Are you happy?
• 00:56 You loved reading the book.
• 00:58 Are you happy with this experience?
• 01:02 Well let's be honest, no matter how much you love Reading Gone With the Wind,
• 01:07 you don't wanna sit in a big theater and look at a screen 20, 30,
• 01:10 50 feet away with all the text coming across.
• 01:14 Well why not?
• 01:16 It's because it's a different medium.
• 01:18 It's a different experience.
• 01:21 What works in one medium doesn't work in another.
• 01:24 You can take the world's best newspaper magazine ad.
• 01:28 If someone is just reading it, and there's text across the screen and
• 01:31 you run that as a Super Bowl ad, it's going to be a dismal failure.
• 01:35 What works in one medium doesn't work in another medium.
• 01:41 If you're going to a movie theater, you expect images, pictures, real people.
• 01:46 You don't wanna spend the whole time reading.
• 01:49 It's a different medium.
• 01:50 So why is that relevant to PowerPoint?
• 01:55 It's because when you are giving a presentation to an audience,
• 02:00 let's say it's a business audience, they're not really used to reading
• 02:05 on a screen 20, 30, 40 feet away when someone is talking to them.
• 02:09 I understand that's how most PowerPoint speeches are given, but
• 02:12 that isn't really how people like to learn.
• 02:16 It isn't really how people like to experience new information.
• 02:21 If you want somebody to read,
• 02:23 let them read in the way they've been reading their whole life.
• 02:26 When you want to read, ask yourself, do you ask your family, friends,
• 02:31 coworkers to come in, talk to you while you're reading and
• 02:34 turn the pages in front of you while you're trying to read and listen to them.
• 02:37 Is that how you like to read?
• 02:40 No, I don't think so.
• 02:43 If you're like most people,
• 02:44 you like to read by not having anyone talk to you at the moment.
• 02:49 Not having any ILs so you can just look at that computer screen or
• 02:53 that newspaper and that book and you can read.
• 02:56 And you want it about this close to you, typically.
• 03:00 You don't typically read 30, 40, 60 feet away
• 03:06 unless it's some sort of foreign movie, and you just love foreign movies.
• 03:10 And you want to see how it's translated at the bottom of the screen.
• 03:15 The reason that is important.
• 03:17 The reason I'm bringing this up, is that I believe that most people
• 03:23 are totally destroying their ability to communicate in PowerPoint by putting
• 03:28 all the text, every idea, everything they would want to say, on the screen.
• 03:34 Not effective at all.
• 03:35 As you heard in previous lectures, if you're going to put up a PowerPoint slide
• 03:40 and project it to people, you're far better off using pictures, images,
• 03:48 a graphic if it has just two variables and people can clearly get the point.
• 03:55 If you have lots and lots and lots of text, put it in a PDF,
• 04:01 put it in a PowerPoint document.
• 04:05 Put it in the Apple version of PowerPoint.
• 04:09 It doesn't really matter, but email it to people.
• 04:12 Put it on a web site for a download.
• 04:15 Hand it out to people after your presentation.
• 04:19 But don't throw it up there, talk the whole time, and expect them to go back and
• 04:24 forth from listening to you reading, listening, reading.
• 04:28 It's confusing to people.
• 04:29 You're asking people to multitask.
• 04:32 And if you've seen the thousands of people, millions around the world,
• 04:36 who are now dying on the highways because people are trying to multitask,
• 04:41 texting and driving.
• 04:42 You know, human beings really aren't very good at multi tasking.
• 04:47 Ask your audience to do one thing at a time.
• 04:49 You want them to read a big long complicated document.
• 04:54 Give them the document.
• 04:56 Let them read it on their own time when it's quiet,
• 04:59 they're back in their office or home or on a train or plane.
• 05:03 You want them to listen to you, if you're projecting something,
• 05:08 let it be something that they can see in two seconds and
• 05:12 get everything they need so they can come back to you and listen to you.
• 05:16 So that's the really the biggest secret when it comes to Powerpoint,
• 05:20 you need two separate Powerpoints.
• 05:22 One that's lots and lots and lots of text and complexity.
• 05:26 One that's just images and in Microsoft PowerPoint,
• 05:31 you can have it all on the same document.
• 05:35 And only what's in the view mode is seen when projected.
• 05:40 Everything else shows on a computer or if it's printed, but
• 05:44 it's not projected when you show it.
• 05:47 So either way, make sure you don't
• 05:50 inundate your audience when you're speaking to them with all the text.
• 05:54 But if they want more text email it, hand it out, give it to them any way you can.
• 05:59 Just not when you're speaking.

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