How to Choose Memorable Messages

• 00:00 So how do you figure out what topics,
• 00:04 what messages to include in your presentation and
• 00:09 how can you make them more memorable?
• 00:13 Here's what I do, I like to cut to the chase, forget all the guesswork,
• 00:17 I don't go to to mystics or Crystal ball readers or psychics.
• 00:22 I just call up, or go meet with,
• 00:25 the person putting on the meeting, or the conference, or the convention, and
• 00:29 ask them, what is it your audience really cares about the most?
• 00:35 What topics are going to resonate the most?
• 00:38 What message will really work on them the best?
• 00:43 And that will generally give me and
• 00:44 it will give you the guidance you need to figure out exactly what works.
• 00:50 Now as far as what will make your presentations more memorable.
• 00:53 You need to tailor your examples, your stories, to the audience.
• 01:00 So, for example, if I'm giving a speech
• 01:04 to a high tech audience on how to give more effective presentations.
• 01:09 I will give all of my examples and tell stories involving high tech clients
• 01:14 I've worked with, or high tech leaders they know and respect, like Steve Jobs.
• 01:21 So I'll point out to them, cuz so
• 01:23 many tech people I work with love to have PowerPoint slides,
• 01:27 we have all sorts of complexity, and rows and rows and rows of data.
• 01:30 And I'll just point out to them,
• 01:33 Steve Jobs gave a tech presentation unveiling a new iPhone or
• 01:38 an iPad, he didn't overwhelm people with slides, with lots and lots of data.
• 01:44 He didn't show all the specs of a computer.
• 01:47 He demonstrated it in a way that was simple,
• 01:51 easy to understand, and easy to remember.
• 01:54 If he wanted it to convey how thin the Air Mac was.
• 01:58 He didn't put up a slide with all the weight, the length,
• 02:02 the width and all that.
• 02:03 He had someone bring out the Air Mac in an envelope and he pulled out the envelope.
• 02:09 Much more powerful way of conveying the point.
• 02:13 So do that.
• 02:14 Talk to either people who are going to be in the meeting or
• 02:18 the audience you're presenting to or the meeting planner.
• 02:22 And then when you're coming up with your stories and
• 02:24 examples, make sure it's 100% relevant to that audience.
• 02:29 They'll appreciate you thinking of them, and it will just be more
• 02:33 interesting to them, therefore it will be more memorable for them.

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