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About this lesson
This lesson focuses on engaging trainees by setting clear goals, addressing their interests, and establishing credibility through valuable, tailored training.
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Quick reference
How to Get Trainees to Care About Your Subject
Setting Concrete Objectives and Clear Goals:
- Success in training hinges on having clear, focused, and tangible goals.
- Trainers must articulate exactly what the training aims to achieve, such as enabling the audience to act based on the speaker's message during public speaking training, rather than providing a broad overview.
Understanding Audience Self-Interest:
- Trainees are primarily concerned with how the training benefits them, not the trainer’s credentials.
- Initial focus should be on delivering value, not on the trainer’s background or achievements.
Establishing Credibility through Value:
- Credibility is best established by demonstrating immediate value to the trainees.
- Avoid starting sessions by discussing the trainer’s qualifications; instead, engage trainees with valuable insights and practical skills.
Impactful Training Approach:
- Effective training involves preparing with the trainee's needs and interests at the forefront.
- Trainers should concentrate on imparting useful skills and knowledge that directly benefit the trainees.
- 00:01 How can you succeed as a trainer? How can you succeed in the actual training?
- 00:06 Well, you don't know if you succeed unless you know what you're trying to actually accomplish. You've
- 00:13 got to know exactly what your goals are for this training you're doing.
- 00:19 I think you need to know it, you need to spell it out. The people you're working with need to
- 00:25 know exactly what it is. It can't just be, here's an overview on every single thing about this subject
- 00:31 that's happened in the last six months. That's more of what a professor in a college would teach,
- 00:38 but a trainer in the business world, the modern adult education world, has got to be more focused.
- 00:46 So, for example, when someone comes to me for a day of public speaking training,
- 00:52 I don't just say, "Well, you're gonna learn how to be more comfortable and everything you need to know about being a better speaker."
- 00:57 No. Very, very concrete. I tell them, it's about accomplishing one objective,
- 01:05 getting your audience to do what you want after you've spoken to them. In order to help
- 01:11 you meet that one goal, it's about you building four very specific skills.
- 01:17 The first skill, looking comfortable, confident, relaxed, the second skill, speaking
- 01:23 so that people understand you. The third skill, speaking so that your audience
- 01:30 remembers your message, which is typically the hardest, to build us to the fourth skill,
- 01:36 influencing the audience to do what we want. So whether I'm working with someone
- 01:43 for eight hours, two days or a week, I'm able to sum up exactly what the goals are
- 01:49 in 30 seconds. You need to be able to do that too in most situations.
- 01:56 I realize there are exceptions to rules, but in my experience, many people who could sum
- 02:02 up their goals in a clear, focused way fail to do so. And
- 02:08 then you're just lost in this general mishmash of more facts, more data.
- 02:15 There's no context for people. They don't know what it's headed to, and if they don't know, that's when you lose them.
- 02:22 Nobody cares about you. The people you're training don't care about
- 02:28 you. They care about themselves. They don't care about you, at least early in the training
- 02:34 process. So what does that mean? What's the impact when it comes to how you train, how
- 02:40 you prepare for your training? I believe it means you shouldn't spend a second
- 02:47 talking about yourself and your credentials and who you are and your accomplishments
- 02:53 until you've delivered real value to the people you're training.
- 02:59 Look at what I did in the first lecture. I didn't talk about myself at all. I did try to accomplish several
- 03:05 things. I tried to give you an immediate insight that you might not have thought of before.
- 03:10 I'm operating under the assumption that you simply care about how can you build the skills
- 03:16 you need to be a better trainer, and to train other trainers. I think that's a great assumption to have.
- 03:22 Any time you're training. People spend a lot of time worrying about credibility, "How do I establish my credibility?"
- 03:28 "And my authority?" You don't do it by standing up and giving them your resume at the beginning of the course. You do it
- 03:35 by quickly demonstrating value, giving value, and helping them
- 03:41 right away, and getting them to think in a way that's perhaps a little bit different than what they've thought of before.
- 03:47 There will be plenty of time to talk about me and you later on.
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